New Anytime Fitness location enjoys incredible pre-opening figures

Anytime Fitness Brixton, the newest UK gym from leading fitness franchise Anytime Fitness, has reason to celebrate after breaking the brand’s international pre-sale record.

Achieving this remarkable feat means the site opened its doors with more pre-sale members than any other Anytime Fitness site outside of the USA has ever had before, showcasing the sustained demand for high quality gym facilities.

This record is due to a combination of close collaboration with Anytime Fitness’ Development Team on securing a perfect location, the ambitions of the site’s franchise owners and the great on-the-ground efforts of the Anytime Fitness Brixton team in engaging with the local community.

Two of the three franchisees behind the location are existing Anytime Fitness club owners, demonstrating the opportunities for scaling your investment and the potential of multi-site ownership.

“We’re incredibly proud of the Anytime Fitness Brixton franchisees for breaking this record,” said Daniel Penn, Head of Network Development at Anytime Fitness UK. “It’s been a real team effort between ourselves and the franchisees to get to this point and it goes right back to sourcing an ideal location for the gym in the initial stages. Our property mapping and local research showed a significant opportunity for a mid-market gym offering and it’s been amazing to see the team run with it and grab the opportunity with both hands.

“The gym looks fantastic and much of the equipment and training offerings are a response to direct feedback of what local consumers were looking for which has been another key reason for their success.”

Despite the well-publicised challenges around cost-of-living, the fitness industry continues to show its resilience and success such as this shows people still see their own personal health and wellbeing as an important part of their lifestyle.

If you’re considering owning your own gym and turning a passion into a living, get in touch.