The rapidly expanding fitness franchise projects it will add 75 territories by the end of the year
GymGuyz, which started as a mobile fitness franchise delivering personal trainers to the doorstep of clients, has had remarkable success in recent years. The New York-based personal training brand opened a two-story headquarters on Long Island, appointed a president to oversee its growing franchise system, added assisted stretching services and recently introduced an online studio for virtual personal and group training.
Now, the in-home fitness franchise is partnering with local businesses to bring on-site fitness to the workplace and beyond.
The B2B partnerships usher in a new chapter for the GymGuyz brand, says the fitness franchise.
“The global corporate wellness market is expected to grow from being a $53 billion market in 2022 to an industry with $74.9 billion in projected revenue in 2030,” said Josh York, founder & CEO of GymGuyz.
An experienced personal trainer, York founded the GymGuyz fitness franchise in 2008.
“Businesses, schools and health centers recognize the value of committing resources to bettering people’s health,” he continued. “Organizations are turning to GymGuyz to help their clients, employees, and community build a solid foundation of physical health. We’re leading the way in the corporate wellness market with an adaptable business model that can be modified to work within pre-existing wellness programs or as the base for a new initiative.”
Coast to Coast Deals
The fitness franchise has made headway in New Jersey as a physical fitness partner for a major hospital system in the Greater Morris County area, offering on-site bootcamp-style classes at six locations as well as virtual classes.
In California’s Silicon Valley, GymGuyz inked a six-year contract with San Jose’s parks and recreation department. Starting in January 2024, GymGuyz trainers will lead 55 classes spanning martial arts, Zumba, mental wellness, adaptive training and nutrition courses at nine community centers across the city.
As for its home state of New York, GymGuyz in Westchester and Fairfield counties have crafted fitness curriculums for school-aged children at several institutions. Trainers teach courses on the fundamentals of movement at pre-schools, coach after-school sports teams and provide bootcamp courses at EF Academy in Thornwood, New York. GymGuyz trainers also visit assisted-living homes and senior centers, offering residents seated exercise, yoga and Zumba.
GymGuyz also highlights other partnerships in Chicago, Des Moines, San Antonio and Portland, Oregon.
Next Gen Corporate Wellness
“It’s one thing for a company to subsidize gym memberships, but it’s another for that company to bring fitness into people’s lives in an accessible and sustainable way,” said Phil Brojan, president and CMO of GymGuyz.
Brojan added that GymGuyz’s B2B partnerships revolutionize the wellness programs corporations can offer their employees with the fitness franchise’s customizable, on-site fitness programs.
“GymGuyz shows up with the equipment, certified trainers and instructors and tailored fitness classes that take the hassle out of the hiring, logistics, and operational resources required to execute such a program,” he said. “This is hugely valuable to wellness program leaders in some of the world’s largest companies.”
As GymGuyz looks ahead, the fitness franchise says it has set the stage for an “ambitious fourth quarter of growth” and expects to expand to an additional 75 territories by the end of the year.