A new business offering quality home-based care and companionship to people across North Shields, Whitley Bay, Tynemouth and surrounding coastal areas, has launched. Idris Nasar, who is based in North Shields, has become the franchisee and managing director for  Walf inch ’s Newcastle East branch and has this now opened his doors for business.
 
Research from the Kings Fund has shown that the number of new requests for adult social care support exceeded 1.9 million in 2020/2021, yet the number of places in nursing and care home has consistently fallen in recent years ¹ . As such, demand for home care services continues to grow as people look to receive support in the comfort of their own homes.
 
Confirms Idris Nasar: “I’m very excited to introduce a brand-new home care service to the people of North Shields, Whitley Bay, Tynemouth, Murton and the surrounding areas to help meet the demand for home-based care services. Walfinch is building a fantastic reputation across the country for delivering a consistent, flexible and quality service to adults, from as little as one hour per week; I’m therefore excited to build a great care team here and to play a valuable part in supporting the communities along the Newcastle coastline areas with the help that they need.”
 
Having received its CQC registration, Idris has appointed Jade Smith as the Registered Manager, and is now in the process of building its team of carers who will deliver frontline support to people in their own homes. 
 
Explains Idris: “I’ve always had an interest in the healthcare industry, with a father who is still a serving doctor even though he is 80 years of age, and a mother who was a nurse, who is now receiving care herself. I was very impressed with Walfinch and I am excited to lead the Newcastle East franchise; Walfinch’s values resonate with me and having met CEO Amrit Dhaliwal, his knowledge and passion of the home care and franchising sectors is inspiring. With tried and tested systems, processes and compliance support, I look forward to helping as many people with their care needs across the North East as possible.”
 
Walfinch Newcastle East aims to help clients maintain independence and provide comfort and peace of mind for the client and their family. From one-hour a week to 24-hour live-in care, services include elderly care, convalescent care, support with errands or appointments, companionship and dementia care.
 
Amrit Dhaliwal, CEO of Walfinch said: “I would like to extend a very warm welcome to Idris and look forward to supporting him as he establishes and grows his business around the coastal towns of Newcastle. As a franchisee, Idris has access to our proven business model, launch plan, optimised operating procedures, systems and quality standards, ongoing training plus access to a network of like-minded franchisees and guidance from our expert management team. We are on an exciting growth journey to help more clients receive quality care in their own homes and it’s great to have Idris on board.”