A comprehensive new marketing strategy following the easing of lockdown restrictions has created a surge in demand for ChipsAway’s services, with the company celebrating a record month for consumer leads generated for the UK-wide network of franchisees.
In the month of July, ChipsAway, the UK’s leading SMART car body work repair network, recorded a 10 per cent increase in customer leads compared to July last year, marking its most successful month ever! Website sessions also increased 7 per cent year on year.
The success comes off the back of increased investment into marketing, with ChipsAway having launched a comprehensive TV campaign, including coverage on ITV. A national motorway services advertising campaign was also initiated, as well as ramping up social and online marketing activity.
ChipsAway’s Managing Director Tim Harris said: “We, like many businesses during the pandemic, took the UK-wide lockdown as an opportunity to consider our market positioning and look at where we could invest so that we could capitalise on the predicted surge in spending once restrictions loosened.
“As soon as the public were able to leave their homes again, we were confident they would want to invest in their cars; so, we increased our marketing activity to ensure we were front of mind - the very first choice - for any improvements owners wanted to make to their vehicles. The investment has paid off and we are celebrating our most successful month ever – a real landmark achievement following such a turbulent time across the market.”
ChipsAway was launched in the UK in 1994 and is a full member of the British Franchise Association. With a rapidly expanding network of over 200 Franchisees in the UK, ChipsAway International is the originator and dominant player in the rapidly growing SMART (Small to Medium Area Repair Technology) automotive repair market.