CoGoGo are happy to be managing the sale of Perfect Little Thing a thriving baby clothing business nestled in the heart of Westhoughton, exudes charm and profitability in equal measure.
Specialising in a wide array of offerings for baby boys and girls, this business has carved out a niche by curating designer brands, personalised items, and seasonal essentials like Winter and Summer clothing. Catering to a broad spectrum of customers, from parents of premature babies to those with toddlers up to 4-5 years old, Perfect Little Thing stands as a go-to destination for quality and style in children's fashion.
Perfect Little Thing boasts a fully functional website that has been optimised for peak performance at a cost of over £30,000, the brand ensures a seamless shopping experience for its users. With intuitive filters allowing customers to browse by gender, age, brand, colour, and price, finding the perfect outfit for any occasion becomes effortless. The business boasts a robust database of over 20,000 organic customer details, enabling effective and targeted email campaigns.
Perfect Little Thing is a popular brand with a substantial online presence, boasting nearly 50,000 followers on both Instagram and Facebook. Known for its trendy and stylish offerings, the brand has cultivated a dedicated community.
Currently marketed on a business-only basis, Perfect Little Thing offers prospective buyers the flexibility to relocate the business as per their strategic preferences. This presents a unique opportunity for expansion into new markets or enhancing operational efficiencies. Moreover, the business is primed for growth through several strategic avenues.
Diversifying product offerings to include accessories, footwear, nursery furniture, prams, buggies or even maternity wear could cater to the holistic needs of parents, thereby increasing average order value and fostering customer loyalty.
Additionally, forging partnerships with local maternity wards, paediatricians, and children's event planners could establish Perfect Little Thing as a trusted brand within the community and drive consistent foot traffic to both online and offline stores.
Lastly, investing in customer engagement and retention strategies such as loyalty programs, personalised recommendations based on purchase history, and excellent customer service will nurture long-term relationships and encourage repeat business.
In conclusion, Perfect Little Thing not only represents a profitable venture in the competitive world of baby clothing but also offers a blueprint for future growth and innovation. With its established reputation, strategic online presence, and potential for expansion, this business stands ready to flourish under new ownership, making it an enticing opportunity for savvy entrepreneurs looking to make their mark in the retail sector.
Financial Profile
This business generated a turnover in the region of £400,000. Full financials can be made available upon further request.
