This is a premium feminine wellness eCommerce brand launched in January 2025, built around helping women support comfort, confidence and feminine balance through convenient daily wellness products.
Since launch, the brand has generated approximately £49,654 in revenue, with historical sales driven almost entirely through Meta advertising. Several major growth channels—including email marketing, TikTok, influencer partnerships, subscriptions, SEO and Amazon—remain largely untapped, giving a new owner clear opportunities to expand the business.
BUSINESS PERFORMANCE
- Approximately £49,654 in sales between January 2025 and June 2026
- Historical revenue generated primarily through Meta advertising
- Multiple months reaching approximately £4,000–£5,000+ in sales
- 3,715+ customer reviews averaging 4.8/5.0
- 30-day money-back guarantee
- No established email marketing programme
- No subscription model
- No Amazon presence
- No structured influencer or affiliate programme
- TikTok, Snapchat and organic acquisition remain largely undeveloped
CURRENT TRADING POSITION
Since deciding to sell, the owner has intentionally reduced/paused paid advertising rather than continuing to invest additional capital during the sale process. As a result, recent trading is not representative of the brand’s historical performance when advertising was active.
The buyer will receive the existing advertising assets, creatives and historical campaign information, allowing paid acquisition to be restarted and optimised based on previous learnings.
PRODUCTS
The flagship product is a daily feminine wellness supplement containing a probiotic strain and pineapple ingredients in a Hawaiian pineapple flavour.
The brand also offers sea moss gummies, creating scope to expand beyond feminine wellness into the broader supplements and wellness category.
The brand has also developed expert-led marketing assets featuring medical and wellness professionals, strengthening trust and credibility.
WHAT HAS ALREADY BEEN BUILT
The business includes:
- Fully operational Shopify store
- Established brand identity, packaging and brand voice
- Product photography, lifestyle imagery and UGC-style creatives
- Meta advertising creatives and historical campaign data
- 3,715+ customer reviews averaging 4.8/5.0
- Expert endorsement and marketing assets
- Existing customer and order database
- Customer support processes
- Supplier and sourcing relationships
- Social media assets/accounts
- UK-registered business presence
A buyer can therefore focus primarily on scaling rather than building the business from scratch.
GROWTH OPPORTUNITIES
Email & Retention:
The existing customer base has not been fully monetised through structured email marketing. Welcome flows, abandoned checkout, post-purchase, replenishment and reactivation campaigns could improve repeat purchase rate and customer lifetime value.
Subscriptions:
The core product is designed for repeat consumption, making it well suited to a subscribe-and-save model that could create more predictable recurring revenue.
TikTok & TikTok Shop:
The brand is well suited to education-led and UGC-driven content. TikTok, TikTok Shop and creator-led acquisition remain largely unexplored.
Influencer & Affiliate Marketing:
There is currently no scaled creator, ambassador or affiliate programme. Partnerships with women’s wellness, health and lifestyle creators could create an additional acquisition channel.
SEO & Content:
No significant organic search strategy has been implemented. Educational content around feminine wellness and related topics could create a compounding source of high-intent traffic.
Amazon & Marketplaces:
The brand is not currently established on Amazon, creating an opportunity to access customers already purchasing supplements and wellness products.
Additional Paid Channels:
Historical acquisition has been concentrated on Meta. TikTok Ads, Google, YouTube and Snapchat could diversify acquisition and reduce dependency on a single channel.
International Expansion:
The brand has operated primarily from the UK. The US, Canada, Australia and Europe offer potential expansion opportunities, subject to the buyer’s preferred operational and regulatory strategy.
REASON FOR SALE
Following the loss of her partner, alongside the responsibilities of raising a young daughter and managing multiple businesses, the owner has decided to focus her time and resources elsewhere.
Rather than continuing to commit the additional capital and management attention required for the next stage of growth, she believes the brand would benefit from an owner who can dedicate greater focus to scaling the business.
INCLUDED IN THE SALE
- Domain name
- Complete Shopify store
- Product pages, apps and configurations
- Brand identity and creative assets
- Product photography and lifestyle imagery
- Advertising creatives and historical campaign information
- Customer database and order history
- Social media accounts/assets
- Supplier and sourcing information
- Relevant endorsement and marketing materials
- Customer service processes and templates
- Existing operational documentation
- 30 days of post-sale handover support
IDEAL BUYER
This business may be particularly attractive to:
- Experienced eCommerce operators
- Performance marketers or media buyers
- Health, beauty and wellness businesses
- Marketing agencies looking to own and scale an eCommerce asset
- Entrepreneurs with experience in Meta, TikTok, Amazon or retention marketing
- Brand aggregators seeking established DTC businesses with clear growth opportunities
SUMMARY
This business has already completed much of the early-stage work: the brand has been created, products launched, customers acquired, reviews accumulated, advertising tested and the eCommerce infrastructure established.
At the same time, major growth channels including email, subscriptions, influencers, TikTok, Amazon, SEO and international expansion remain underdeveloped.
For the right operator, this business represents an opportunity to acquire an established feminine wellness brand with demonstrated historical sales, strong customer social proof and multiple clear avenues for future growth.
