A direct-to-consumer trail running brand offering proprietary equipment and apparel for recreational trail runners through to experienced ultra-distance athletes. The range includes waterproof outerwear, running poles, race vests, hydration products, safety accessories and seasonal lines, supported by practical advice and educational content.
Approximately 80% of historic revenue comes from proven core categories, with the brand positioned around technical quality, accessibility and strong value for money.
Business Highlights
- Seven-figure specialist ecommerce brand with a recognised position in the trail-running market
- Substantial owned audience of c.95,000 email subscribers supporting repeat engagement and product launches
- Exceptional customer advocacy, with 20,000+ reviews and NPS consistently above 96
- Strong repeat-purchase profile, with returning-customer rates historically reaching approximately 40–55%
- Proprietary product range with c.80% of historic revenue generated by proven core categories
- Lean, scalable and highly relocatable model supported by outsourced fulfilment and specialist freelancers
- Significant new-product pipeline already developed, tested or approaching production
- Multiple growth routes across ecommerce optimisation, paid acquisition, new channels and geographic expansion
This represents an attractive acquisition opportunity for an ecommerce, sports, outdoor or consumer-brand buyer seeking a recognised seven-figure platform with proven products, a substantial owned audience and scalable infrastructure already in place.
