Introducing for Sale: Bird of Prey, Manchester. A well-established, employee-managed, gourmet fried chicken restaurant and fast-food takeaway, located on Charles Street, in the centre of Manchester within the regenerated former BBC site off Oxford Road. Based in Circle Square is a vibrant new neighbourhood home to a range of restaurants, shops, bars and digital / technology businesses, in the heart of Manchester’s innovation district, Bird of Prey occupies a prime location underneath Vita Student accommodation (luxury accommodation with over 500 rooms, and a bustling community).
Featuring the only al fresco dining in the Square, with an outdoor parasol covered seating area, Bird of Prey has quickly become one of Manchester’s best known and highly rated fast-food restaurants. With a following of over 11,000 on Instagram, all gained organically, it’s no exaggeration to say BOP has taken the city by storm! At the centre of Circle Square lies Symphony Park, an award winning unique green space. There is a huge amount of footfall and passing trade and the Square is one of Manchester’s most highly sought-after locations.
The Opportunity
Boasting sales of over £1,000,000 / annum, a prominent, striking brand, self-sufficient operation with a full compliment of staff, including two managers (one front of house, one kitchen), Bird of Prey has built the systems, structure, and reputation for a new owner to take over the business and take it forward in to the future, with huge scope and potential to both increase sales within this flagship store, and roll out additional stores or franchise the business, using the successful blueprint currently utilised in Manchester city centre.
Currently the business sales are approximately 85% in-store, with only 15% of sales online through third parties such as Uber eats, which gives huge scope to increase revenue significantly through focussing on delivery / online sales.
The business is licenced to operate until 11pm Monday – Wednesday, 1am Thursday – Saturday and 12 midnight on Sunday, although there is much demand for food to be delivered beyond these hours, hence there is currently an application underway to extend the license to trade until later.
Key Information
· Efficient and effective operation, with a management team in place, enabling a new owner to take over in a hands-off capacity.
· £1,000,000 turnover with scope for significant growth through extended hours, additional focus on deliveries, and franchising or replicating the brand in other locations
· 11k + Instagram followers, 1.3k Google reviews (4.8* average), excellent media coverage and reputation
· Oxford Road foot-fall: 85,000 weekly
· University Students in Manchester: 120,000+ (*statista, 2022)
· Nearby office workers: 63,000
