Established Women’s Triathlon Sports Apparel Brand with Strong E-commerce Presence (UK & Germany)
This is a rare opportunity to acquire an established niche endurance sports brand focused exclusively on a female audience. Founded in 2007, the business has built a strong reputation for high-quality, women-specific performance apparel and enjoys a loyal and growing customer base.
The brand operates a direct-to-consumer e-commerce model via two dedicated online stores serving the UK and German markets, supported by strong organic traffic, content marketing, and social media engagement. The trading year 2025 delivered one of the strongest seasons in the company’s history, reflecting increasing brand awareness and repeat customer demand.
The product range includes a curated capsule collection of women’s endurance sports apparel, designed in-house and manufactured in Europe. The brand differentiates itself through female-focused fit, technical performance, and authentic storytelling, addressing a market segment that continues to grow as female participation in endurance sports increases.
Sustainability is a core part of the brand’s positioning, with European production, recycled performance fabrics, and plastic-free packaging. This resonates strongly with its customer base and provides a solid foundation for future growth.
The current position of the brand presents an interesting opportunity for a new owner. It would allow the new owner to develop their own styles and designs and effectively give the brand a fresh start, while still taking advantage of the significant organic traffic generated by the well-established Trigirl websites in both the UK and Germany.
There is considerable flexibility in terms of how a new owner could develop the business. For example, they could continue with women’s triathlon clothing, but they could also broaden or shift the focus towards products and services such as triathlon training plans, women’s triathlon wetsuits, racing bikes or other complementary products.
The websites themselves are a significant asset. The UK website was established around 20 years ago and the German website around 15 years ago. Both contain a substantial amount of high-quality, relevant content, which continues to generate consistently high levels of traffic.
The business benefits from:
- Longstanding brand heritage and credibility
- Loyal repeat customers and strong community engagement
- Established supplier relationships and streamlined operations
- Significant potential for expansion (new markets, wholesale, partnerships, or extended product ranges)
The owner is offering the business for sale for personal reasons, creating an excellent opportunity for a strategic buyer, existing sportswear brand, or entrepreneur to acquire and further scale a proven, purpose-driven brand in the women’s endurance sports space.
Assets Included in the Sale
- Two long established ecommerce websites with strong organic search performance and consistent traffic
- German language site generating up to ~3,000 Google clicks per month in 2025
- UK/International site generating up to ~1,500 Google clicks per month in 2025
- Registered EU trademark covering apparel (Class 25)
- Two fully operational Shopify stores, segmented by market:
- Germany / Austria / Switzerland
- UK / International
Both stores are integrated with social media, analytics, and email marketing tools.
- Established social media profiles (Instagram and Facebook business accounts) that drive traffic and customer engagement
- Factory relationships and production assets, including:
- Manufacturing contacts in Europe
- Patterns, technical packs, and production specifications for all products
- Extensive design, content, and image library, including product photography, campaign imagery, and brand assets suitable for ongoing marketing use
- Customer review infrastructure in place, with review widgets across both stores displaying consistently high customer ratings, supporting trust and conversion
- Stock on hand, including finished products, fabrics, and trims, with an approximate value of £400.
Further details available upon enquiry.
