10 Years Trading | £1.84M Lifetime Revenue | 5,056 Customers | 77% Gross Margin
A UK-based medical wig and hair loss brand serving women experiencing alopecia, cancer-related hair loss, and other conditions.
Over 10 years, the business has generated £1.84M in lifetime revenue and built a global customer base across the UK, US, Canada, Germany, France, Australia, and other markets.
The business is not founder-led. Marketing is driven by product performance, creatives, and models rather than personal branding. Operations are systemised, with established suppliers and a low-cost contractor team managing core functions.
Within 48 hours of announcing the sale, the business generated over £25,000 in revenue from existing customers, indicating continued demand and customer loyalty.
Key Metrics
Asking Price: £120,000
Lifetime Revenue: £1.84M
Annual Revenue (pre-exit): £200,000+
Current Year Revenue (Apr–Mar): ~£152,000 net
Estimated Profit (current year): £15,000
Gross Margin: 77%
Customer Data:
Total Customers: 5,056
Repeat Customers: 902 (Avg LTV £893.80, 2.9 orders)
Single Order Customers: 4,154 (Avg LTV £249.90)
Blended LTV: £409.10
Geographic Performance
The business has grown internationally without dedicated localisation or market-specific strategy.
UK: £777,026
US: £391,020 (1,681 orders)
Germany: £49,024
Canada: £48,046
Australia: £21,495
The US represents approximately 27% of total revenue, achieved without paid acquisition or targeted campaigns.
Operations
The business owner works approximately 10–12 hours per week.
1x Hairstylist works 3 days per week (20hours)
Core functions are handled by a contractor structure:
Customer service
Email marketing
Video editing
Monthly core function cost is approximately £150.
All processes are documented, and the business can be transferred without reliance on the founder.
Assets Included
Brand, domain, and intellectual property
WooCommerce website
Customer database (5,056 buyers)
Social media accounts (Instagram, TikTok, Facebook) - total 95,000 subs across platforms
Supplier relationships
SOPs and consultation frameworks
Creative assets (photography, ad creatives, brand guidelines)
Remaining inventory
Contractor team
Financial Context
Reported losses in previous years (2024: -£39k, 2025: -£23k) were driven by cost structure and split operational focus, not demand.
Revenue remained stable and gross margin held at 77%.
With cost adjustments, the business returned to approximately £15k profit in the current year.
Growth Opportunities
The business has not been aggressively scaled. Key opportunities include:
US expansion through paid acquisition and partnerships
Reactivation of 4,154 single-order customers
Scaling Google Ads (unit economics already viable)
Partnerships with clinics and hair loss specialists
Subscription or repeat purchase programmes
International market expansion
Product Positioning
Operates in a medically-driven category where purchases are need-based rather than trend-based. This supports repeat behaviour and long-term customer value.
Reason for Sale
The founder is exiting after 10 years due to managing multiple businesses and family commitments.
The decision is operational, not market-driven.
Additional Information
£25,000+ generated within 48 hours of exit announcement
Business has not been fully optimised for profit or scale
Transition support available
Enquiries
Full financial information available under NDA.
Open to serious offers and a smooth transition.
