Established UK DTC & Amazon Food Brand – Founder Exit
Turnover: £224,000
Business Type: Ecommerce / Amazon / Food & Gifting
OVERVIEW
Established UK-based ecommerce food brand operating across Shopify (DTC) and Amazon (Brand Registered), generating ~£220k annual revenue with strong repeat customer behaviour and high-margin products.
The business is fully systemised, lean, and owner-operated, making it easy to take over, relocate, or integrate into an existing ecommerce portfolio.
KEY HIGHLIGHTS
£220k annual revenue
Amazon represents ~52% of total revenue (£115,787 FY26), providing strong marketplace presence
Shopify generates consistent organic revenue (£3–4k/month) from ~17k monthly sessions
Highly engaged email database (12,747 subscribers) generating 50%+ of total revenue with low reliance on paid advertising
Strong customer loyalty: ~52% returning Shopify customers and 35% repeat purchase rate
Average order value: ~£27 (DTC)
High product margins: typically 75–80%
MARKETING AND GROWTH
Proven paid acquisition: £38k revenue generated over 60 days at ~3.9x ROAS
Established Meta advertising account with profitable, scalable campaigns at the campaign level
9k+ Instagram followers with untapped potential. The business has grown primarily through email and marketplace channels, with little focus on social media—offering a clear opportunity for a new owner to unlock additional revenue through structured content and paid social
Significant opportunity to scale paid acquisition and expand product range
BRAND AND CUSTOMER VALIDATION
4.92★ average rating from 850+ Shopify reviews
1,900+ Amazon reviews demonstrating strong product-market fit
Established brand with loyal, repeat customer base
OPERATIONS AND INFRASTRUCTURE
Fully integrated tech stack including Shopify, Amazon Seller Central, Klaviyo, Unleashed Software, Xero, and Zenstores
Seamless order fulfilment via Royal Mail integration
Custom-built app connecting Not On The High Street with Shopify
Etsy store set up (currently paused)
All systems are integrated, enabling clear, high-level reporting and straightforward management.
SUPPLY CHAIN AND PRODUCTION
UK-based, BRC-accredited supply chain
Simple, reliable production process
All machinery included in sale
Recipes and brand IP fully owned by the business
Ready-to-sell inventory included
OPERATING MODEL
Lean structure with no contracted staff
Minimal operational complexity
Easily manageable by a single owner or small team
Clear, documented processes allow for straightforward handover
GROWTH POTENTIAL
Scope to improve overall profitability through cost optimisation and overhead efficiencies
Paid acquisition already proven at ~3.9x ROAS, with clear potential to scale further
Wholesale channel previously successful but not currently a focus, offering an opportunity to reintroduce and expand
Social media has not been a primary acquisition channel to date, presenting a clear opportunity to drive additional revenue through structured content and paid strategy
Further detail available on all of the above.
