Location: UK (Relocatable / Remote-Friendly)
Industry: Pet Retail – Dog Accessories & Lifestyle Products
Founded in 2020, this established UK-based eCommerce brand specialises in stylish, high-quality dog walking accessories, harnesses, apparel, and lifestyle products.
Built around a strong brand identity, customer trust, and fully developed in-house product lines, the business represents an opportunity to acquire a professionally branded online pet lifestyle company with significant untapped growth potential.
Over the past several years, substantial work has been invested into developing not only the product range, but also the wider operational and brand infrastructure behind the business — creating a strong foundation for future growth under focused management.
Key Highlights
Over 23,000 customer base and over 16, 000 subscriber profiles
Trustpilot rating of 4.7
22 original branded product designs
Trademarked product categories
Approx. 5,000+ physical inventory units included
Approx. £21,000 stock cost value
Approx. £90,000+ retail value
Fully developed Shopify website and infrastructure
Established Klaviyo email marketing ecosystem
Multi-channel sales setup
No employees - streamlined owner-operated structure
Supplier relationships, branding assets, and operational systems included
The website has been strategically optimised for customer experience and organic visibility, achieving strong historical rankings across valuable dog fashion and accessory search terms. The platform also benefits from advanced upsell/cross-sell functionality, branded customer journeys, and strong technical foundations designed to support scalability.
The sale includes a fully configured Klaviyo marketing ecosystem featuring branded email templates, automated flows, and retention-focused customer journey systems. The business also includes an email database of over 16,000 customer and subscriber profiles, offering substantial future re-engagement and lifecycle marketing potential.
In addition to the direct-to-consumer Shopify store, the business has established operational sales channels and branded storefronts across multiple external platforms, including:
Creoate
Ankorstore
Deliveroo
These channels provide additional opportunities for both retail and wholesale expansion across the UK and Europe.
Included In The Sale
Shopify website & domain
Social media accounts
Klaviyo account & marketing systems
Product photography & branding assets
Supplier relationships & contacts
Customer/subscriber database
Exhibition/display equipment
Existing operational infrastructure
Following several years of operational learning and brand development, a newly refined strategic repositioning and growth framework has also been developed for the business. This includes updated brand positioning, customer retention strategy, growth initiatives, category expansion opportunities, and long-term brand development concepts - all of which will be included as part of the sale and handover process.
The business is currently operated solely by the founder and is being sold due to personal and lifestyle reasons, including the desire for greater long-term time stability and family focus after several years of solo management.
The seller is open to providing onboarding and transition support following the sale to ensure a smooth handover of systems, suppliers, and operational processes.
