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Established UK Dog Accessories Ecommerce Business For Sale

Essex, UK
Asking Price:
£70,000
Turnover:
£200K - £500K
Net Profit:
On request

This is an established ecommerce business operating in the UK pet accessories market, with a focus on dog walking products, accessories and personalised items.

The business has been developed over several years and benefits from proven demand, a strong customer base, a large email marketing audience and a sizeable social media following. It has generated substantial lifetime sales and has built a trusted reputation with customers.

The business is currently operated by the founder and has no employees, making it suitable either for another owner-operator or for integration into an existing ecommerce, pet retail, fulfilment or personalisation business.

A key advantage is the ability to produce personalised products in-house using the included embroidery, vinyl and heat press equipment. This gives a new owner flexibility to continue current personalised product lines, expand the product range or develop higher-margin custom products.


Established UK ecommerce dog accessories business
Running for over 8 years
Over 28,000 lifetime orders
Over £1.4m lifetime net sales
£221,057 turnover in the last filed accounts
£124,949 gross profit in the last filed accounts
Approx. 25,000 active email marketing subscribers
Excellent customer review profile
Approx. 55,500 Instagram followers
Approx. 34,400 YouTube subscribers
Facebook page also included
WordPress / WooCommerce ecommerce website
Existing stock included
Approx. £34,711.87 retail stock value
Approx. £10,943.74 stock cost value
Includes commercial embroidery machine, vinyl cutter, heat press and related equipment
Trademarks and design rights included
Supplier relationships included
No employees - streamlined owner-operated structure
Home-based and relocatable

Property Information

Location:

Online / UK-based ecommerce business. The business is home-based, fully relocatable and can be operated from anywhere in the UK.

Premises Details:

No retail premises are required. The business has historically been operated from home with stock, order fulfilment and in-house personalisation handled by the owner. A buyer would need suitable space for stock storage, packing and the included production equipment.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

There are clear opportunities to grow the business under new ownership. These include increasing use of the existing email subscriber base, improving paid advertising performance, expanding organic social and video content, developing SEO, launching new product ranges, expanding personalised products, listing selected products on marketplaces such as Etsy or Amazon, and exploring wholesale or retail partnerships.

The business has strong foundations, including proven demand, a large historic customer base, strong reviews, social media assets and in-house production equipment. It would benefit from a new owner with the time, focus and capital to develop it further.

Competition / Market:

The UK pet accessories market is competitive, with competition from large online marketplaces, established pet retailers and lower-cost importers. However, the business benefits from an established trading history, strong customer reviews, a sizeable email subscriber base, a large social media audience and protected brand assets including trademarks and design rights.

The business has differentiated itself through its product range, customer trust, personalisation capability and strong brand presence within the dog accessories market.

Reasons for selling:

The business is founder-operated and is being sold due to the owner’s other business and personal commitments. The owner no longer has the time required to continue developing the business properly and believes it would benefit from a new owner with the focus and resources to take it forward.

Trading hours:

24/7 online ecommerce operation. Orders are placed through the website and processed by the owner.

Employees:
0
Years established:
8

Other Information

Support & training:

The seller is willing to provide a structured handover after completion. This can include guidance on the website, order processing, supplier contacts, stock, production equipment, email marketing, social media accounts and general day-to-day operations.

The exact support period can be agreed with the buyer, but a 2-4 week handover period would be considered.

Furniture / Fixtures value:
£10,000
Inventory / Stock value:
£11,000
Home based:
This business can be run from home
Relocatable:
This business can be relocated