Mad Hatters Play Center & Café
Turnover circa: £103k
Adjusted Net Profit circa: £15k
BUSINESS SUMMARY
Type of Business: Indoor Play Center & Café
BUSINESS DESCRIPTION
Mad Hatters is a wonderland-themed, renowned soft play establishment located within the scenic vicinity of the Shropshire countryside. Set within a market town, the business has been delivering an exceptional indoor entertainment experience with a focus on soft, safe fun, with the bonus of a café offering a comprehensive service for their loyal, local customer base.
SERVICE OFFERINGS
The business has forged a distinguished reputation for providing an unparalleled soft play experience, with a multi-level soft play frame for children up to 12 years old. The business also caters for under 3’s with a separate area, along with the homemade food available in the café. The establishment capitalizes on the unique proposition of its location, with limited competitors locally and reliable wet weather in the UK.
The business has a unique offering of monthly memberships, which provide consistent ongoing revenue while also adding value to its loyal customer base. Additionally, there are drama and work out workshops being held onsite by a working partner, bringing additional exposure to the play centre. The centre is ideally placed as a hub for friends and families to meet whilst children are fully entertained in a clean and safe environment, with complimentary offerings including;
· Naming Ceremonies
· Baby Showers
· After-hours rental for exercise classes, family gatherings, slimming world, book clubs, and youth clubs
· Brownies, Beavers, Cubs, and guides use it for sleepovers and cooking badges.
· Pop-up restaurants: we have had successful tapas and Greek nights with alcohol license.
· Nerf gun parties are popular for older children.
· Options of looking at Laser Tag
· Messy Play
· Toddler Groups
· Knit and Natter
· Toddler Discos
· Baby Sensory
· Breastfeeding Groups
SALE CONSIDERATION
With the owners poised to venture into new opportunities, the business is on the market, presenting a turnkey operation for aspiring owners or existing chains looking to expand. The sale will encompass all aspects of the business, including the brand, high-quality fit-out, loyal clientele, and seasoned team.
FINANCIAL SUMMARY
Revenue streams are diverse and robust, featuring regular walk-in service, private events, parties, hot and cold food, and drinks with a strong local reputation. The business boasts annual gross revenues of over £102k, with a net profit margin of over 10%. Detailed financial statements will be made available to interested parties.
The business completes between 2 and 6 private parties each week, with the option of a character guest for each party (spiderman, unicorn, dino, or princess), boosting revenue for a captive audience.
PREMISES
The business is located in a modern industrial park with customer parking and the scope to expand into neighbouring units as and when they become available. The premises have been completed to a very high standard, with a large multi-level soft play frame, a toddlers soft play area, a large capacity open seating area, and a café serving hot and cold food and drinks, including after-school dinners throughout the week.
There is an additional storage to the rear of the soft play, which is used as an office/staff room but has previously been used a smaller private party space, which could be re-introduced. There is also outdoor space that could be utilised in the warmer months.
The vendor has made significant improvements to the property and introduced catering equipment and furnishings which offer a warm and welcoming environment for customers and requires no further investment from an incoming operator who can capitalise on the extensive, high-quality fit out to date. Viewing is essential to appreciating the quality of the business on offer.
LEASE TERMS
The property is held on a leasehold rolling contract for £1230pcm + VAT.
BUSINESS OPERATIONS
Staffing:
A team of nine part-time staff run the service alongside the current owner. The existing team is known for their experience and dedication to service excellence.
Suppliers:
Relationships with local suppliers and artisans have been meticulously cultivated to secure a variety high-quality supply with favourable payment terms and reliability.
Systems and Procedures:
Documented operational procedures, staff training manuals, and customer service protocols are in place to maintain the businesses high standards. The business utilizes a POS system to enable payments by card.
GROWTH POTENTIAL
There is significant potential for growth through expanded marketing efforts, menu development, extended service hours, and leveraging the established brand to springboard into additional locations, either as an in-house chain or by franchising this successful model to aspiring franchisees.
FINANCIAL INFORMATION
The business started trading in January 2023 and a significant sum has been invested to date to achieve an impressive financial performance of over 10% net profits.
Detailed financial statements and forecasts can be provided to interested parties.
SALE TERMS AND CONDITIONS
The sale is proposed as a complete transfer of the business entity, including all assets. The business is currently run as a limited company; therefore, the business is made available by way of a 100% share sale.
MARKET ANALYSIS
The area boasts a dense population of younger families with a strong affinity for family activities. Mad Hatters has a loyal customer base owing to its quality of food, location, and service. The business has also gained popularity among tourists who visit the area and are looking for indoor family activities.
The UK family/indoor entertainment centre industry is projected to more than double in size to £2.13 billion by 2031 owing to the unreliable British weather, so now is a good time to capitalise on this opportunity.
FURTHER INFORMATION
Further information is available by speaking with us, and viewings are strictly by appointment only, as the sale of this business is strictly confidential.
For more information, please contact us.
