Unique opportunity to own and operate an established room rental business located within the city of Leicester. Easily operated business with high-level of repeat and referral Trade. Genuine opportunity to scale up the operation by offering services to the temporary accommodation sector in more areas. Strong trading levels achieved with healthy net profits. Would make an ideal fit for a larger operator looking for a profitable “bolt on” operation. Would also suit a couple who enjoy hospitality and property maintenance. Genuine reason for sale, vendor retiring.
Trading location: Leicestershire, Midlands, England
Bothwells Business Valuers & Agents are delighted to offer a unique opportunity to acquire Jaylets Room Rentals, a well-established accommodation business catering to contract workers and business travellers in the Leicestershire area.
Business Overview:
Key Property: Oyo Aparthotel. Primary Market: Contract workers and business travellers. Unique Selling Points: Affordable rooms, communal areas, private free parking. Four further property locations in Leicestershire. Additional Services: Property management on behalf of private property owners
Established in August 2015, Jaylets Room Rentals has grown from renting two rooms in a family home to managing a robust portfolio of properties, including the recently refurbished Oyo Aparthotel. Jaylets Room Rentals is strategically located in Leicestershire, offering accommodation in various convenient locations with easy access to major roads. The Oyo Aparthotel, formerly known as Hathern Motel, is situated in Hathern, Loughborough, an area known for its connectivity and vibrant local economy.
Trading Location:
Leicester is a vibrant and historic city located in the East Midlands region of England. As of 2024, the city’s population is estimated to be around 360,000, making it one of the largest cities in the region. Leicester 000, making it one of renowned for its rich cultural diversity, boasting a demographic composition that includes a significant proportion of ethnic minorities. The city has a notable South Asian community, which makes up about 37% of the population, and there are also sizeable African, Caribbean, and Eastern European communities. This multicultural fabric is reflected in the city’s wide array of cultural festivals, diverse culinary offerings, and places of worship, including temples, mosques, and churches.
Leicester is also known for its historical significance, particularly in relation to the discovery of the remains of King Richard Ill in 2012, which brought global attention to the city. Additionally, the city has a strong sporting heritage, being home to Leicester City Football Club, which won the Premier League in the 2015-2016 season in a historic and widely celebrated victory. Leicester is a dynamic city that blends rich history with modern urban living, underpinned by a diverse and vibrant community.
Potential Opportunities
Jaylets Room Rentals represents a thriving business with numerous growth opportunities for a new owner.
The demand for affordable, comfortable accommodation in Leicestershire remains high, particularly within the contract worker and business traveler sectors. Potential new owners of the business could look to expand on the already healthy levels of income achieved at the business. Areas to consider could be;
Acquisition of New Properties: Invest in additional properties within Leicestershire and neighbouring regions to cater to the growing demand. Partnerships with Local Businesses: Collaborate with local businesses to secure long-term accommodation contracts for their employees.
Enhanced Marketing Strategies: Digital Marketing: Utilise social media platforms, Google Ads, and SEO strategies to increase online presence and attract more bookings. Corporate Partnerships: Develop partnerships with corporate clients to offer exclusive deals and packages for business travellers. Listing on Multiple Platforms: Broaden visibility by listing properties on various online travel agencies and booking platforms like Airbnb, Booking.com, and Expedia.
Another area that represents tremendous opportunities from growth is within the ever-growing Airbnb
Management Services market. New owners of the business could look to scale up the Aironb management services offered to private property owners, leveraging Jaylets Room Rentals’ expertise to manage additional properties and increase revenue streams. The business offers the opportunity develop partnerships with property owners who seek hassle-free management of their Airbnb listings, thereby expanding the portfolio without direct property acquisition.
In addition, Jaylets Room Rentals presents a compelling opportunity for current operators in the short-term rental and property management sectors. As an established player in the market, Jaylets Room
Rentals offers a robust portfolio of properties, a loyal customer base, and streamlined operational processes that can significantly enhance the service offerings of similar businesses. For operators considering a bolt-on business acquisition, Jaylets Room Rentals stands out due to its proven track record and strong market presence. Acquiring Jaylets Room Rentals could lead to immediate synergies, such as:
Expanded Property Portfolio: Integrating Jaylets Room Rentals’ properties into an existing portfolio can increase market share and offer more diverse lodging options to customers, enhancing competitive positioning.
Operational Efficiency: Jaylets Room Rentals’ expertise in property management, from guest communication to maintenance, can be leveraged to optimise existing operations, potentially reducing costs and improving service quality.
Brand Strength: Jaylets Room Rentals’ established brand can be an asset, attracting new customers and retaining existing ones, thereby driving revenue growth.
Technology Integration: Utilising Jaylets Room Rentals’ property management systems and technological solutions can streamline operations, improve guest experiences, and provide valuable data insights.
Market Penetration: Jaylets Room Rentals’ local market knowledge and established presence can facilitate easier entry into new geographical areas, expanding the reach of the acquiring company. Jaylets Room Rentals offers a fantastic opportunity for an ambitious entrepreneur to take over a well-established, family-run business with a proven track record of success. With the right investment and strategic planning, there is significant potential to further grow and expand the business, ensuring continued success in the thriving Leicestershire accommodation market. The additional Aironb management services provide a scalable opportunity to diversity and increase revenue streams.
Jaylets Room Rentals is being offered for sale due to our client’s retirement plans. This is a unique opportunity to acquire a successful, well-managed company with a strong market presence. For more information or to arrange a viewing, please contact Bothwells Business Valuers & Agents.
