CoGoGo presents an exciting opportunity to acquire Figureland, an established online business specialising in figures, collectables and entertainment merchandise. Successfully operated by the current owner for approximately 11 years, the business offers an established e-commerce platform with multiple revenue streams and excellent potential for further growth.
Figureland benefits from its own dedicated website alongside an established eBay store, providing customers with access to a diverse selection of collectable figures and merchandise.
An exciting addition to the business is its growing range of life-size cardboard cut-outs, with over 1,000 different designs available. These include famous personalities, actors, film and television characters, horror icons, wrestling stars, musicians, cars and much more.
The cardboard cut-outs operate through a UK-based dropshipping arrangement, meaning products are manufactured and dispatched directly to customers by the supplier. This eliminates the need to hold physical stock, pack orders or arrange deliveries, providing an efficient additional revenue stream with minimal operational involvement.
With listed availability typically set at 10 units per design to accommodate bulk orders, the total advertised value of the cardboard cut-out range exceeds £300,000. This represents the value of products listed for sale rather than stock physically held by the business.
The business has also successfully offered bespoke personalised cardboard cut-outs, creating further opportunities within the personalised gifts and novelty market.
Another exciting development is the planned introduction of premium life-size collectable figures, including Marvel, DC, film characters and other popular entertainment franchises. These high-ticket products are being prepared for listing and offer significant potential to increase average order values and broaden the existing customer base.
With an established online presence, a diverse product portfolio and a growing dropshipping operation, Figureland presents an attractive opportunity for an incoming purchaser to take over and further develop an existing e-commerce business.
The business is offered for sale as the owner feels it is now time for a change.
Financial Profile
We are advised that the business has an annual turnover of approximately £25,000.
We are further advised that the current stock level has been calculated at £11,213.91.
We are advised that operating costs are approximately £2,550 per annum, although this figure fluctuates. These costs principally cover web hosting, the eBay store, internet services and landline/mobile telephone costs.
Operating costs fluctuate and principally cover website hosting, the eBay store, internet services and landline/mobile telephone costs.
In addition to the physical stockholding, the business benefits from an extensive dropshipping catalogue of over 1,000 cardboard cut-out designs, with a total advertised product value exceeding £300,000. These products are supplied directly by the manufacturer and are not included in the physical stock valuation.
