Overview
Chocolaterie Imogen is an established artisan chocolaterie trading as an online retail business and through attendance at local markets. Founded in 2022 and run by a trained chocolatier, the business handcrafts ethically sourced chocolate products from a home kitchen in the West Country.
The brand has built a loyal customer base, holds exclusively five-star reviews, and has established a strong online presence alongside relationships with selected stockists. Its ethical philosophy and use of quality ingredients give it a clear identity that sets it apart from competitors.
The founder will provide comprehensive training support to an incoming operator, including recipes, textbooks, a supplier and ingredients list, and online course material and notes, ensuring the quality and integrity of the products can be maintained going forward.
Business Highlights
- Established artisan chocolaterie founded in 2022 with a loyal, repeat customer base
- Turnover of circa £3,000
- Exclusively fivestar reviews and a strong social media following
- Ethical business model: recyclable packaging, traceable cacao beyond fairtrade, no palm oil, no excess sugar, with vegan options
- Welldesigned, easytonavigate website with secure checkout and mobile payment support
- All machinery, moulds, packaging and equipment included, allowing immediate trading with no further expenditure required
- Full training and handover support offered by the vendor
- Approached by hamper companies and independent marketplaces, representing a readymade wholesale opportunity
The Business
The business produces handmade chocolate products in the vendor's own home kitchen, with beautiful packaging designed with gifting in mind. It operates an ethical business model, using recyclable packaging and cacao that has been traced back to the farmer to ensure it is beyond fairtrade. All products are made with no palm oil and no excess sugar, and vegan options are available within the range.
The brand has established its own identity through its philosophy and use of quality ingredients, setting it significantly apart from competitors. It has been approached by hamper companies and independent marketplaces wishing to stock its chocolates, and the products have been sold in display counters at a reputable farm shop.
Trading is conducted through the online retail store and through attendance at local markets, supported by a dedicated, user-friendly website and a strong social media following. The website features a secure checkout supporting mobile payment methods.
Location
The business operates from the vendor's home in the West Country. The location supports a home-based artisan production model with ready access to local markets and retail outlets, while online trading extends the brand's reach well beyond its immediate area.
Premises & Tenure
The business is operated from the vendor's home in the West Country, with all necessary machinery, moulds, packaging and associated equipment in place and included in the sale. The investments made to date have been extensive, and the set-up allows an incoming operator to begin trading immediately.
Financial Overview
The business reports modest headline trading figures with strong profit margins:
- Turnover: circa £3,000
- Net profit: circa £2,500
The business is noted as delivering high profit margins on its products. Detailed financial statements will be made available to interested parties.
Growth Potential
The business presents excellent scope for growth and expansion. Specific opportunities identified include:
- Expansion into branded retail locations and increased presence in the wedding market
- Product diversification and a wider range of chocolate types
- Enhanced digital marketing including paid search and paid social media, plus ecommerce improvements such as click and collect and a subscribeandsave model
- Global shipping and wholesale market expansion in the UK and abroad, including a readymade wholesale opportunity from parties who have already made approaches
- Introduction of a training school or classes
The brand lends itself to expansion throughout the UK and into the European marketplace.
Reason for Sale
The business is offered for sale by the founder, who will provide full training and handover support to an incoming operator.
Next Steps
Chocolaterie Imogen is a well-established, ethically focused artisan chocolate business with a loyal customer base, five-star reviews, a strong online presence and high profit margins. The sale includes all equipment, branding, the website and online store, social media accounts, recipes, training materials and supplier relationships, enabling an incoming operator to begin trading immediately with full support from the vendor. For a confidential discussion or to register your interest, please contact Goodwins Business Brokers. Full details are available in the Information Memorandum.
