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Established Nail, Beauty And Aesthetics Salon Since 2019 For Sale

Birmingham, West Midlands, UK
Asking Price:
£120,000 Furniture / Fixtures included
Turnover:
£50K - £100K
Net Profit:
On request

An exciting opportunity to acquire a well-established nail salon in the heart of Birmingham's highly desirable Jewellery Quarter, with significant potential for growth following its recent expansion into beauty and medical aesthetics.

Established in 2019, the business has built a recognisable local presence, an extensive client database of over 6,500 contacts and an established reputation within the nail industry.

Originally operating as a specialist nail salon, the business has recently expanded its services to include beauty treatments, advanced skincare and injectable aesthetics, opening up substantial new revenue opportunities that have yet to reach their full potential.

Key Business Highlights:

Established nail salon trading since 2019.

Prime location in Birmingham's popular Jewellery Quarter.

Extensive client database of over 6,500 contacts.

Fully fitted, stylishly presented and equipped premises.

Established online booking systems.

Existing social media presence and digital marketing assets.

Recently introduced beauty and medical aesthetics services, including anti-wrinkle treatments and dermal fillers.

Excellent opportunities to develop recurring revenue through treatment packages, memberships and customer retention.

Significant scope to increase turnover through active management, targeted marketing, expanded treatment offerings and improved utilisation of available treatment space.

Exceptional Growth Opportunity

One of the most attractive aspects of this business is its considerable untapped potential.

While the nail salon has an established trading history, the beauty and medical aesthetics side of the business is still in its early stages. This creates an opportunity for a motivated, hands-on owner to build additional revenue streams without starting a business from scratch.

With an existing client base, established premises and the infrastructure already in place, there is scope for substantial sales growth through effective marketing, cross-selling, specialist treatments and the introduction of additional practitioners.

The business would be particularly suitable for a qualified beauty professional, aesthetics practitioner or entrepreneur looking to acquire an established salon with room for expansion.

Reason for Sale

The owner lives approximately two hours away from the premises and is unable to provide the regular on-site involvement required to fully develop the business.

The decision to sell is therefore driven by geographical distance and management commitments, rather than a lack of confidence in the business's future.

A locally based, hands-on owner would be ideally positioned to capitalise on the salon's existing foundations and considerable growth opportunities.

A rare opportunity to acquire an established salon with several years of trading history and an exciting new direction in beauty and aesthetics.

Property Information

Location:

Located in the heart of Birmingham's fashionable Jewellery Quarter, one of the city's most distinctive and desirable areas, known for its independent businesses, creative atmosphere, residential developments and professional community.

The salon is situated on Kenyon Street (B18), within easy reach of Birmingham city centre and the surrounding residential and commercial areas.

The location offers access to a diverse potential customer base, including local residents, working professionals and visitors. The Jewellery Quarter's combination of residential, commercial and leisure activity makes it an attractive setting for an established beauty and aesthetics business.

Premises Details:

A stylish, professionally fitted and fully equipped beauty salon, established in 2019 and designed to provide a welcoming, comfortable environment for clients.

The premises offer dedicated facilities for nail treatments, manicures, pedicures and a variety of beauty services, together with treatment space suitable for advanced skincare and medical aesthetics.

The salon benefits from an existing professional fit-out, furniture, treatment equipment and established operational infrastructure, reducing the initial investment and preparation required by an incoming operator.

The premises are suitable for continuing the existing nail and beauty business or developing a more specialised beauty and aesthetics concept, subject to any necessary permissions and regulatory requirements.

Planning Consent:

The premises have been operating as an established nail and beauty salon since 2019. The property is currently used for nail, beauty and aesthetics treatments. Details of the existing planning use and any relevant permissions can be confirmed with the landlord or local planning authority. Any proposed changes of use or additional regulated treatments would be subject to the necessary approvals.

Business Operation

Management type:
This business is employee owned (ESOP).
Expansion Potential:

The business offers exceptional opportunities for expansion, particularly for an ambitious, hands-on owner who can dedicate time to developing its full commercial potential.

Having operated primarily as an established nail salon since 2019, the business has only recently expanded into beauty, advanced skincare and injectable aesthetics. These newer services remain at an early stage of development and represent a significant opportunity to generate additional revenue.

With an existing database of over 6,500 client contacts, the business has a valuable foundation for introducing additional services, encouraging repeat bookings and developing customer relationships, subject to applicable marketing and data protection requirements.

Potential growth opportunities include:

  • Expanding injectable aesthetics, including antiwrinkle treatments, dermal fillers and skin rejuvenation.
  • Developing laser hair removal, advanced facials and specialist skincare treatments.
  • Introducing treatment memberships, prepaid packages and loyalty programmes to encourage recurring revenue.
  • Increasing average customer spending through crossselling complementary beauty and aesthetics treatments.
  • Strengthening Google visibility, local SEO, social media advertising and online booking conversions.
  • Recruiting additional qualified practitioners and increasing treatment room utilisation.
  • Developing partnerships with nearby businesses and residential communities.

The infrastructure and established customer base offer an opportunity for a new owner to pursue substantial turnover growth without the expense and uncertainty of launching an entirely new salon.

The current owner lives approximately two hours away, limiting regular on-site involvement and the time available to develop these opportunities. A locally based owner with an active management approach could be well positioned to take the business into its next stage of growth.

Competition / Market:

The Jewellery Quarter and wider Birmingham beauty market are competitive, with a range of nail salons, beauty businesses and aesthetics providers operating across the city.

However, this business benefits from an established trading history dating back to 2019, a recognisable local brand, an extensive client database of over 6,500 contacts and existing online booking and marketing channels.

The recent introduction of beauty and medical aesthetics services provides an opportunity to differentiate the salon from businesses concentrating solely on traditional nail treatments.

An incoming owner could strengthen the salon's competitive position through targeted local marketing, customer loyalty initiatives, cross-selling between services and the continued development of its treatment portfolio.

Reasons for selling:

The business is being offered for sale solely due to the owner's geographical distance and other professional commitments.

The owner lives approximately two hours away from the salon, making regular on-site involvement and active business development increasingly challenging.

Having established the nail salon in 2019 and recently expanded into beauty and medical aesthetics, the owner believes the business would benefit significantly from a locally based, hands-on operator who can dedicate the time and attention needed to maximise its considerable growth potential.

The sale presents an excellent opportunity for an ambitious new owner to build upon an established business and develop its recently introduced services further.

Trading hours:

The salon operates on an appointment-based system, with bookings managed through established online platforms including Fresha and Treatwell.

The business has the flexibility to accommodate appointments until 9:00 pm, providing opportunities to serve working professionals and clients seeking evening treatments.

There is potential for an incoming owner to optimise trading hours and increase appointment availability according to customer demand and staffing capacity.

Employees:
4
Years established:
7 years

Other Information

Support & training:

The current owner is willing to provide a reasonable handover period to support a smooth transition and help the incoming buyer become familiar with the business.

This may include an introduction to the salon's existing operating procedures, appointment management systems, booking platforms, supplier relationships, service structure and day-to-day administration.

Guidance can also be provided on the existing marketing channels, brand positioning and opportunities for developing the recently introduced beauty and medical aesthetics services.

The length and scope of the handover can be agreed as part of the sale negotiations.

Furniture / Fixtures value:
£15,000 - included in the asking price
Inventory / Stock value:
£2,000
Contact Seller