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Established Multi-Site Artisan Donut Brand For Sale

Canterbury, Kent, UK
Asking Price:
£400,000 Furniture / Fixtures and Inventory / Stock included
Turnover:
£228,000
Net Profit:
£59,000

Guide Asking Price:
£400,000

Latest Annual Turnover:
Approx. £228,000

Latest Reported Profit:
Approx. £59,000

Previous Annual Turnover:
Approx. £153,000

Business Description:

An established independent artisan donut business operating across Kent.

Built from the ground up by the current owners, the business now comprises three customer-facing retail locations in Canterbury, Maidstone and Folkestone, supported by a dedicated central production facility in Ashford.

All core production is centralised at the Ashford facility, with finished products distributed across the retail estate. This provides a significantly more scalable operating model than individual production kitchens at each location and creates infrastructure capable of supporting additional retail outlets and revenue channels.

The sale includes the established brand and goodwill, fitted retail operations, central production infrastructure, equipment, recipes and production methods, supplier relationships, operating systems, digital assets and social media presence, together with training and handover from the existing owners.

The business has experienced significant recent growth, with latest annual turnover of approximately £228,000, compared with approximately £153,000 in the previous year, representing growth of approximately 49%. Latest reported profit is approximately £59,000.

Alongside conventional retail sales, the business has already developed a number of additional revenue streams including weddings, corporate and bespoke orders, wholesale, markets, festivals and events.

The business has confirmed wedding bookings extending into 2027, repeat corporate customers, an existing wholesale customer and further inbound wholesale interest.

The business also benefits from established relationships with universities, tourism operators and local commercial organisations, together with an established social media following and in-house content capability.

The existing owners have focused considerable time and resources on establishing the current retail estate and production infrastructure. Consequently, a number of additional revenue channels have developed organically without dedicated sales or business-development resource.

This creates an opportunity for an incoming owner to acquire an established trading business while also having a platform from which to pursue further growth.

Growth Opportunities:

Potential areas for further development include expanding the existing wholesale operation into cafés, farm shops, hospitality and independent retail; growing the established corporate, wedding, event and bespoke-order business; developing nationwide boxed delivery and online gifting; testing the brand in London through markets and pop-ups; developing smaller-format kiosks or concessions; increasing market, festival and event trading; expanding coffee, drinks, desserts and complementary product ranges; and increasing utilisation of the existing central production facility.

The business has also held early-stage exploratory discussions regarding potential high-footfall concession opportunities, although no value should be attributed to these discussions and no agreement or rollout commitment currently exists.

Premises:

Canterbury – Established city-centre flagship retail store.

Maidstone – Recently established retail location with a larger customer-facing area offering additional scope for events, pop-ups and experience-led activity.

Folkestone – Coastal retail location with a relatively low annual rent and potential for further seasonal and visitor-led trade.

Ashford – Dedicated central production and operational facility supplying the retail estate and providing infrastructure for further expansion.

Total headline annual base rent across the four locations is approximately £53,020, excluding VAT where applicable, service charges, insurance and other property outgoings.

Relevant leasehold interests would transfer subject to transaction structure and any required landlord consents.

What's Included:

The brand and goodwill; retail operations; central production facility; relevant leasehold interests; shop fit-outs; production and retail equipment; recipes and production methods; supplier relationships; operating systems; EPOS infrastructure; website and transferable digital assets; social media accounts; market/event equipment; and owner training and handover.

A detailed information memorandum and supporting documentation are available to suitably qualified prospective purchasers.

Staff & Handover:

The business has an existing trained team and store management familiar with the day-to-day retail operation.

The owners are prepared to provide an agreed handover and training period of up to approximately four weeks, covering production, recipes, suppliers, ordering, operating procedures, systems and relevant commercial relationships.

Reason for Sale:

The owners are considering a sale in order to pursue other family and business interests.

This is not a distressed sale, and the owners are seeking the right purchaser to take over and develop the business.

Financial Summary:

Guide asking price: £400,000
Latest annual turnover: Approx. £228,000
Previous annual turnover: Approx. £153,000
Latest reported profit: Approx. £59,000
Year-on-year turnover growth: Approx. 49%

Detailed financial information will be available to serious prospective purchasers.

Enquiries / Confidentiality:

Further information is available by way of a comprehensive Buyer Information Memorandum.

Prospective purchasers will be asked to provide some basic information regarding their background and proposed acquisition before commercially sensitive documentation is released.

Serious enquiries only.

Property Information

Property:

Leasehold

Leasehold Type:
Existing
Lease Terms:

The business operates from four leasehold premises across Kent. Canterbury has a lease running to January 2032 with a tenant break option in January 2027. Maidstone is held on a six-year lease from January 2026 with a tenant break in year three. Folkestone is held on a six-year lease with a tenant break on the third anniversary. The Ashford central production facility is held on a five-year lease from October 2023, with a tenant break option from October 2026.
Transfer of the relevant leasehold interests will be subject to the agreed transaction structure and any required landlord consents.

Leasehold Rent:

£53,020 per annum

Location:

Sumo Donuts operates across four locations in Kent, with customer-facing retail stores in Canterbury, Maidstone and Folkestone, supported by a dedicated central production facility in Ashford.
The retail locations benefit from established town and city-centre positions, providing access to local residents, visitors and passing trade. The Ashford facility provides a central base for production and distribution across the retail estate, as well as capacity to support wholesale, corporate, events and further expansion.

Premises Details:

The business comprises three fitted retail premises together with a dedicated commercial production facility.
Canterbury is the established city-centre flagship store. Maidstone provides a larger customer-facing space with additional potential for events and pop-ups. Folkestone provides a coastal retail location with relatively low annual rent. Ashford is the central production and operational facility from which products are made and distributed to the retail locations.
All four premises are leasehold. Total headline annual base rent across the estate is approximately £53,020, excluding VAT where applicable, service charges, insurance and other property outgoings.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Significant scope exists to grow the business beyond its current retail estate. Opportunities include expanding wholesale supply to cafés, farm shops, hospitality operators and independent retailers; growing corporate, wedding and event sales; developing nationwide boxed delivery and online gifting; and increasing participation in markets, festivals and temporary trading locations.
The existing central production facility provides infrastructure from which additional retail locations, kiosks, concessions and wholesale accounts could be supported.
Further opportunities include testing the brand in London through markets and pop-ups, expanding the drinks and complementary product range, increasing utilisation of the existing production facility and developing smaller-format locations with lower operating costs.
The business has also received inbound wholesale interest and has held early-stage exploratory discussions regarding potential high-footfall concession opportunities. No agreement or rollout commitment currently exists.

Competition / Market:

The wider bakery, coffee and dessert sector is competitive, with both national operators and independent businesses present across Kent. However, Sumo Donuts has developed a distinctive brand and product offering with an established local following.
The business differentiates itself through its specialist artisan donut range, strong branding, centralised production model and multiple routes to market including retail, wholesale, corporate orders, weddings, markets and events.

Reasons for selling:

The business operates from four leasehold premises across Kent. Canterbury has a lease running to January 2032 with a tenant break option in January 2027. Maidstone is held on a six-year lease from January 2026 with a tenant break in year three. Folkestone is held on a six-year lease with a tenant break on the third anniversary. The Ashford central production facility is held on a five-year lease from October 2023, with a tenant break option from October 2026.
Transfer of the relevant leasehold interests will be subject to the agreed transaction structure and any required landlord consents.

Trading hours:

The business operates across multiple retail locations with trading hours varying by site. Current opening hours are structured around customer demand and can be adapted by an incoming owner.

Employees:
5
Years established:
4

Other Information

Support & training:

The current owners will provide a comprehensive handover and training period of up to four weeks. This will cover the complete production process and recipes, equipment operation, suppliers and ordering, retail procedures, systems, stock management and relevant commercial relationships.
Production methods and recipes can be fully documented to assist an incoming owner in training or appointing dedicated production staff.