Established London Bakery Brand With Strong Online Sales For Sale

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Property Information

Property:

Leasehold

Lease Terms:

6 years with 3 years break clause. Fixed Annual rent increase of 3%.

Leasehold Rent:

£86,000 per annum

Location:

Close to Battersea Power Station, Battersea Park Station and the wider Nine Elms regeneration area.

The location benefits from a growing residential and commercial population, strong local footfall and excellent transport connections. The surrounding area has seen substantial ongoing investment and development, with a mix of residential developments, offices, leisure destinations and hospitality businesses.

In addition to the physical café and production site, a significant proportion of the business operates online, with cakes and other products delivered across London. This means the business is not dependent solely on local footfall and has an established customer base across a much wider geographic area.

The company also currently operates from 146 Battersea High Street, although the lease is in the process of being marketed for assignment as part of a planned consolidation of operations into Arch 64.

Premises Details:

Arch 64 is a large, modern premises combining:

Customer-facing café and seating areas
Cake production and decorating facilities
Commercial kitchen space
Storage and refrigeration
Dedicated areas for cake decorating classes, afternoon teas and private events
Leisure facilities including pool tables and a dartboard
Collection and dispatch facilities for online orders

The premises underwent significant investment prior to opening, including building works, kitchen and production equipment, refrigeration, furniture, customer areas and general fit-out.

One of the key advantages of the site is that it was designed to support substantially more production than the business currently requires. The existing infrastructure provides capacity for future growth without the need for a major relocation or significant additional capital expenditure.

The production operation is visible from the customer areas, which also supports the brand's positioning as a specialist bakery and creates a distinctive customer experience.

Size in square feet:

3,200

Planning Consent:

E Class

Business Operation

Expansion Potential:

There is significant potential to expand Jack & Beyond using the infrastructure, brand and established online customer base already in place.

The principal opportunity is to increase utilisation of the Arch 64 production facility. The site was designed with substantial spare capacity and provides the platform to scale the business to approximately 10 times its current revenue, subject to further investment in equipment, staffing and sales growth.

This gives a purchaser the opportunity to grow the business substantially without the need for another major production facility in the near term.

Potential growth opportunities include:

Increasing online cake sales across London
Further developing same day and next day cake delivery
Expanding corporate gifting and corporate cake accounts
Growing weddings, large celebrations and bespoke cake orders
Expanding cake decorating classes and other experiences
Increasing private hire and events at Arch 64
Developing afternoon tea and experiences
Expanding UK wide delivery of suitable products
Increasing partnerships with hotels, offices, event venues and hospitality businesses
Further investment in SEO, Google Ads, social media and influencer marketing
Increasing wholesale and B2B supply
Introducing additional seasonal and limited edition products
Potentially expanding the brand into additional London locations once the existing production capacity is more fully utilised

The current production facility has been designed with growth in mind. With relatively modest additional investment in equipment, production capacity could be increased considerably, meaning that future revenue growth should not require a proportionate increase in fixed premises costs.

This provides a purchaser with the opportunity to acquire not only an established trading business, but also a platform capable of supporting substantially greater turnover.

Competition / Market:

London has a competitive bakery and celebration cake market, ranging from independent bakeries and local cake makers to larger established brands and online-focused operators.Two of the most recognisable competitors are Lola’s Cupcakes and The Hummingbird Bakery, both of which have built strong consumer awareness in the London cake and cupcake market. Their presence demonstrates the size and established demand within the premium celebration cake and gifting sector.Jack & Beyond competes within the same broader market but has developed a differentiated position through a combination of:- A strong and established direct to consumer online business- London-wide cake delivery using our own refrigerated van- A broad range of celebration cakes, personalised cakes and bespoke products- A distinctive visual style and product offering- Premium cakes with a less sweet profile, including extensive use of mascarpone, cream cheese and similar frostings- Same day and short lead time cake availability- Experiences including cake decorating classes, afternoon tea and cake tasting- Strong customer reviews and repeat business- An established SEO presence and growing direct website sales- A combined production, retail and experiential model at Arch 64While larger competitors such as Hummingbird benefit from greater brand awareness and multiple retail locations, Jack & Beyond operates with a comparatively lean physical footprint and has invested heavily in developing its online sales channel.The business has spent several years building its website, SEO visibility and digital marketing infrastructure. This creates an important competitive advantage, as establishing comparable organic search visibility and customer acquisition channels would require considerable time and investment for a new entrant.The market nevertheless remains highly fragmented. Alongside larger names such as Lola’s Cupcakes and The Hummingbird Bakery, there are numerous smaller independent bakeries and home-based cake businesses. Jack & Beyond therefore occupies an attractive position between large scale chains and smaller independent operators, combining the personality and product differentiation of an independent bakery with the infrastructure, online reach and production capability required to operate at considerably greater scale.Competition is expected to remain strong, particularly in London. However, continued demand for celebration cakes, gifting, convenience and premium bakery products provides significant scope for an established brand with strong digital distribution, recognised products and available production capacity.

Reasons for selling:

My wife has been offered a once in a lifetime career opportunity in Abu Dhabi, and after many years of building our life in London, I feel that it is now my turn to support her and take this next step together.

As a result, we have made the decision to relocate to Abu Dhabi. This is the principal reason I am considering the sale of Jack & Beyond.

The decision is therefore driven by personal circumstances and relocation rather than by the performance or future potential of the business. Having spent years building Jack & Beyond, I would like to find the right purchaser who can take the business into its next stage of growth and realise the considerable potential that has already been created.

Trading hours:

Monday to Sunday 0730-1700

Employees:

18

Years established:

2019

Other Information

Support & training:

Transition period, training or support is available subject to negotiations.

Owner financing:

Owner financing is available. Please contact the seller for more information.

Financing available:

Minimum 70% in advance required.

Furniture / Fixtures value:

£200,000 - included in the asking price

Inventory / Stock value:

£12,000 - included in the asking price

Website:

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Relocatable:

This business can be relocated