Established Licensed Sports Merchandise Brand
Offers of £75,000 + Stock at Valuation
An established UK sports merchandise and apparel brand specialising in licensed changing robes and outdoor supporter wear for sports clubs, teams and sporting organisations, from grassroots to elite.
The business has been developed over several years and has built relationships with recognised sports organisations, creating a unique platform within the growing changing robe and outdoor fanwear market.
This opportunity would suit a sports merchandise company, licensing business, ecommerce operator, teamwear supplier or investor looking to acquire an established platform with proven products, established relationships and significant future growth potential.
Business Highlights
- Registered FanRobe® brand and trademark
- Established ecommerce website
- Customer database included
- Social media channels included
- Existing supplier relationships
- Proven trading history
- Strong gross margins
- Existing stock available by separate valuation
- Significant growth opportunities within UK and international sport
- Trading Performance
Revenue generated:
Total sales exceeding £128,000 since launch 2 years ago.
The business benefits from attractive margins, with direct-to-consumer sales generating approximately 65% gross margin and wholesale sales generating approximately 43% gross margin.
Licensing Experience
The brand has successfully developed products and relationships with recognised sporting organisations including:
- Alpine F1 Team
- Saracens Rugby
- Harlequins Rugby
- Fulham FC
- St Helens RLFC
- Forest Green Rovers
The business has demonstrated its ability to secure, manage and fulfil licensed merchandise programmes within professional sport.
Future Growth Opportunities
In addition to its existing portfolio, the business has secured further opportunities and developed relationships with additional sporting organisations.
These include:
Celtic FC agreement prepared for launch
Discussions with further professional football clubs
Expansion into additional sports and territories
Wider apparel and accessories ranges
Teamwear and academy partnerships
Corporate and promotional merchandise opportunities
The platform is well positioned for a buyer to accelerate growth through additional licensing agreements and expanded product categories.
Included Within The Sale
- Trademark and intellectual property
- Ecommerce website and domains
- Customer database
- Social media accounts
- Brand assets and artwork
- Supplier contacts and relationships
- Historical trading information
- Product designs and specifications
- Existing stock (subject to separate valuation)
Reason For Sale
The current owners are focusing on their core outdoor and lifestyle brand portfolio and are seeking a buyer who can fully realise the future potential of FanRobe®.
Asking Price
Offers invited around £75,000 plus stock at valuation.
Further information available to serious buyers upon enquiry and signing of a confidentiality agreement.
Can be relocated and operated from home. (Storage for stock will be needed - Seller can offer assistance with this)
