PLAY BASE DOVER
ESTABLISHED INDOOR SOFT PLAY CENTRE & CAFÉ BUSINESS – DOVER, KENT
OFFERS INVITED IN THE REGION OF £40,000
Business Reference: GO4959
OVERVIEW
PLAY BASE DOVER offers the opportunity to acquire an established indoor soft play centre and café business operating from a prominent town centre location in Dover, Kent.
The business has traded successfully for approximately four years and has developed a strong local reputation as a family-focused entertainment venue offering soft play facilities, birthday parties, café services, and private events.
The business benefits from multiple established revenue streams, fitted operational premises, a loyal local customer base, and significant future growth potential through expanded marketing, increased events activity, and enhanced utilisation of the existing facilities.
Play Base Dover provides a genuine turnkey opportunity for an incoming purchaser seeking an established leisure and hospitality business with infrastructure already in place.
Current revenue streams include:
Soft play admissions
Children’s birthday parties
Private events and venue hire
Café and refreshments
Seasonal and themed events
Group bookings
Key strengths of the business include:
Established indoor soft play centre
Strong local reputation
Multiple income streams
Fully fitted operational premises
Café and seating facilities
Birthday party infrastructure
Repeat customer base
Low occupancy overheads
Town centre location
Significant future growth potential
Immediate continuation opportunity
Turnkey operational setup
The business would suit owner-operators, family entertainment operators, café operators, hospitality buyers, investors, or existing leisure businesses seeking expansion.
LOCATION
The premises occupy a prominent trading position on Biggin Street within Dover town centre and benefit from excellent visibility, surrounding residential catchment areas, nearby retailers, and strong accessibility.
Dover remains a busy and established coastal town with a strong local population and regular visitor traffic throughout the year, helping support consistent demand for family entertainment and leisure-based businesses.
The location benefits from nearby parking facilities, pedestrian footfall, strong accessibility, and excellent visibility within the local area.
BUSINESS OPERATIONS
PLAY BASE DOVER currently operates as a multi-income family entertainment venue centred around indoor soft play and children’s activities.
The business has developed a loyal local customer base through repeat trade, birthday parties, school holiday activity sessions, and café usage.
The venue is fully operational and fitted for immediate continuation, providing a genuine turnkey opportunity for an incoming owner.
The current operational setup includes:
Indoor soft play facilities
Café and refreshments area
Seating and party areas
Children’s birthday party hosting
Seasonal and themed events
Private hire opportunities
The business currently operates with four members of staff, including one regular part-time employee and additional flexible zero-hour team members, providing operational flexibility and manageable staffing overheads.
FIXTURES, FITTINGS & ASSETS
The business is being sold inclusive of goodwill, fixtures, fittings, equipment, and operational infrastructure required for immediate continuation.
Included assets comprise:
Indoor soft play equipment
Café fixtures and fittings
Seating areas and furniture
Party facilities and equipment
Kitchen and catering equipment
Point of sale systems
General operational equipment
Fixtures and fittings throughout
The existing setup represents a significant advantage to an incoming purchaser due to the high cost associated with sourcing, fitting, and installing leisure and hospitality facilities from scratch.
TENURE
Tenure: Leasehold
Lease Type: Rolling Sublet Agreement
Rent: Approximately £950 Per Calendar Month
The relatively low occupancy costs represent a strong advantage for a business of this size and nature, particularly within the leisure and hospitality sector.
STAFFING
The business currently operates with four members of staff.
One staff member works approximately 14 hours per week, with the remaining staff operating on flexible zero-hour arrangements.
This structure provides operational flexibility and assists with labour cost management during quieter trading periods.
OVERHEADS
Utility costs are currently reported at approximately £800 per month.
MARKETING & DIGITAL PRESENCE
The business benefits from an established online presence and strong local reputation supported by repeat customers and word-of-mouth referrals.
Current marketing channels include:
Company website
Repeat customer referrals
Word-of-mouth recommendations
Local family customer base
Social media visibility
There remains substantial opportunity to further increase turnover through:
Facebook advertising
Instagram marketing
Google optimisation
Enhanced online booking systems
Party package promotions
School and nursery partnerships
Email marketing campaigns
Local leaflet distribution
Seasonal event marketing
Current turnover levels have reportedly been achieved with relatively limited marketing activity, providing substantial scope for future expansion.
FINANCIAL OVERVIEW
Description
Figures
Annual Turnover
Approximately £70,000
Net Profit
Approximately £15,000
Historic sales from the previous period reported substantially stronger historic trading figures, with turnover previously at levels of approximately £140,000 and net profit at approximately £65,000.
This demonstrates the underlying potential available to an incoming purchaser to rebuild revenues and profitability through active management, enhanced marketing, expanded events activity, and improved utilisation of the venue.
GROWTH POTENTIAL
Although already established, the business offers substantial future growth opportunities for an incoming purchaser.
Potential growth avenues include:
Increasing party and private event bookings
Expanding café sales
Introducing membership packages
Developing themed events and seasonal activities
Expanding social media advertising
Improving online booking functionality
Developing school and nursery partnerships
Extending opening hours
Introducing sensory or specialist sessions
Expanding food and beverage offerings
Corporate and community group bookings
Holiday club activities
The existing infrastructure, location, customer base, and operational setup provide an excellent platform for continued future expansion.
REASON FOR SALE
The business is being offered for sale due to non-related business interests.
ASKING PRICE
OFFERS INVITED IN THE REGION OF £40,000
Including Fixtures, Fittings & Equipment
The asking price reflects the business’s established local reputation, fitted operational premises, existing customer base, multiple revenue streams, and immediate continuation opportunity, whilst also positioning the business competitively within the market to encourage a quicker and cleaner sale process.
The low asking price is expected to generate wider buyer interest from owner-operators, first-time business buyers, family entertainment operators, and investors seeking an affordable turnkey leisure and hospitality opportunity with future growth potential.
The business benefits from fully fitted premises, existing goodwill, diversified income streams, and historic evidence of significantly stronger trading performance under previous ownership. This demonstrates the underlying scalability and future upside available to an experienced operator through enhanced marketing, expanded party offerings, improved operational management, and increased utilisation of the venue.
NEXT STEPS
All enquiries are strictly confidential, and viewings will be arranged by appointment only.
