Overview
Play Base Dover offers the opportunity to acquire an established indoor soft play centre and café business operating from a prominent town centre location in Dover, Kent. The business has traded successfully for approximately four years and has developed a strong local reputation as a family-focused entertainment venue offering soft play facilities, birthday parties, café services and private events.
The business benefits from multiple established revenue streams, fitted operational premises, a loyal local customer base and significant future growth potential through expanded marketing, increased events activity and enhanced utilisation of the existing facilities.
Play Base Dover provides a genuine turnkey opportunity for an incoming purchaser seeking an established leisure and hospitality business with infrastructure already in place. It would suit owner-operators, family entertainment operators, café operators, hospitality buyers, investors, or existing leisure businesses seeking expansion.
Business Highlights
- Established indoor soft play centre and café trading for approximately four years
- Current annual turnover of approximately £70,000
- Multiple income streams across soft play, parties, venue hire, café and events
- Fully fitted, turnkey operational premises ready for immediate continuation
- Strong local reputation with a loyal, repeat customer base
- Prominent Dover town centre trading position
- Low occupancy overheads
- Historic evidence of significantly stronger trading performance
The Business
Play Base Dover operates as a multi-income family entertainment venue centred around indoor soft play and children's activities. The business has developed a loyal local customer base through repeat trade, birthday parties, school holiday activity sessions and café usage.
Current revenue streams include soft play admissions, children's birthday parties, private events and venue hire, café and refreshments, seasonal and themed events, and group bookings. The operational setup includes indoor soft play facilities, a café and refreshments area, seating and party areas, birthday party hosting, seasonal and themed events, and private hire opportunities.
The venue is fully operational and fitted for immediate continuation. The high cost associated with sourcing, fitting and installing leisure and hospitality facilities from scratch means the existing fitted setup represents a significant advantage to an incoming purchaser, supporting a defensible position alongside the business's established goodwill and diversified income.
Location
The business operates from a prominent trading position within Dover town centre, in Kent. It benefits from excellent visibility, surrounding residential catchment areas, nearby retailers, nearby parking facilities, pedestrian footfall and strong accessibility.
Dover remains a busy and established coastal town with a strong local population and regular visitor traffic throughout the year, helping support consistent demand for family entertainment and leisure-based businesses.
Premises & Tenure
The business operates from fully fitted operational premises, sold inclusive of goodwill, fixtures, fittings, equipment and operational infrastructure required for immediate continuation. Included assets comprise indoor soft play equipment, café fixtures and fittings, seating and furniture, party facilities and equipment, kitchen and catering equipment, point of sale systems, general operational equipment and fixtures and fittings throughout.
The tenure is leasehold, held under a rolling sublet agreement. Occupancy costs are relatively low for a business of this size and nature, representing a strong advantage within the leisure and hospitality sector.
Financial Overview
The headline trading figures expressly provided in the Information Memorandum are as follows:
- Current annual turnover of approximately £70,000
- Current net profit of approximately £15,000
- Historic turnover from a previous period at levels of approximately £140,000
- Historic net profit from a previous period of approximately £65,000
The stronger historic figures demonstrate the underlying potential available to an incoming purchaser to rebuild revenues and profitability through active management, enhanced marketing, expanded events activity and improved utilisation of the venue. Current turnover has reportedly been achieved with relatively limited marketing activity, providing substantial scope for expansion.
Growth Potential
Although already established, the business offers substantial future growth opportunities. The existing infrastructure, location, customer base and operational setup provide an excellent platform for continued expansion.
- Increasing party and private event bookings and expanding café sales
- Introducing membership packages, themed events and seasonal activities
- Expanding social media advertising and improving online booking functionality
- Developing school and nursery partnerships, plus corporate and community group bookings
- Extending opening hours, introducing sensory or specialist sessions and holiday club activities
Reason for Sale
The business is being offered for sale due to non-related business interests.
Next Steps
Play Base Dover represents a genuine turnkey acquisition opportunity within the leisure and hospitality sector, offered inclusive of all fixtures, fittings and equipment, plus stock at valuation. With an established local reputation, multiple income streams, fully fitted premises and clear evidence of stronger historic trading, it presents an attractive platform for an incoming operator. Interested parties are invited to make contact with Goodwins Business Brokers to discuss the opportunity further. Full details are available in the Information Memorandum.
