This gym wear business has been established for many years, with the e-commerce website going live around 2016. The primary domain name is over 27 years old.
The business is currently operated on a much more limited basis than previously, with very little recent marketing activity and few new product lines being introduced. Despite this, the website continues to generate limited sales.
This has been achieved with very little marketing, advertising or active input, presenting a potentially attractive opportunity for a buyer with the time, experience and resources to develop the website further.
The website has built a substantial subscribed customer and marketing audience over the years.
A buyer with experience in e-commerce, clothing or fitness could potentially develop the business by:-
- Introducing new and exclusive product ranges.
- Increasing the number of brands stocked.
- Building relationships directly with clothing manufacturers and suppliers.
- Moving from predominantly dropshipping into holding stock.
- Developing a wholesale gymclothing operation.
- Creating an exclusive or privatelabel gym clothing range.
- Developing the business as its own gym clothing brand.
- Investing in Google, Meta, TikTok and other digital advertising.
- Developing the existing email database through compliant email marketing.
- Improving SEO and content marketing.
- Expanding internationally.
- Developing social media and influencer partnerships.
- Introducing new product categories and accessories.
- Publishing up to date and relevant blog posts.
With this opportunity buyers are acquiring a package including:-
- Established Shopify website.
- Aged domain names.
- The brand.
- Established Google rankings for key search terms.
- Customer database.
- Social profiles.
Where there is historical sales history in Shopify, there are no accounts or stock with this sale.
This business presents a genuine opportunity for a new owner to revitalise it through focused marketing, social media engagement and strategic growth initiatives.
