Established in 2016, the company specialises in live escape room and axe-throwing experiences. The company now occupies four city-centre locations (three in London and one in Leicester) and comprises 16 themed escape rooms and eight axe-throwing lanes.
The company has undergone significant growth in recent years, turning over some £1.2m in 2023 – a 26% increase on the previous year. With the addition of its latest venue in 2022, the shareholders expect a further hike in revenue to £1.5m for the financial year ending June 2024.
The company also benefits from an impeccable reputation in the market with an impressive average rating of 4.9/5 across 3000 reviews.
The company’s value proposition
Exponential revenue growth in recent years and sustained profitability;
Diversified experience offering with recent expansion into axe-throwing;
A buoyant “experience” market;
Four city-centre venues, benefitting from high footfall;
The top-rated escape room in Leicester and amongst the top-rated escape room destinations in London.
Outlook
Shareholders anticipate robust growth fuelled by a strategic social media marketing push. They have advised that they only allocate 10% of their advertising budget to social media at present.
Highlights
Top-rated providers of escape room and axe-throwing experiences;
Four city-centre venues with excellent visibility;
Exponential growth in recent years;
Poised for further growth.
Opportunities
Robust growth anticipated for 2024;
Scope for further entertainment diversification;
Scope to improve social media marketing strategy.
Financial Profile
2023 Turnover IRO £1.2m
Prospective purchasers will be required to sign an NDA.
100% share sale.
