CONFIDENTIAL BUSINESS SALE
ESTABLISHED E-COMMERCE HOME FRAGRANCE BRAND
60+ UK Wholesale Accounts – Relocatable – Scalable Platform
Business Reference: GO4712
OIRO £50,000 + Stock at Valuation
OVERVIEW
An opportunity to acquire an established UK premium home fragrance and lifestyle brand supplying over 60 active wholesale stockists nationwide alongside direct-to-consumer ecommerce sales.
Founded in 2019, the business has developed a recognised brand identity, repeat wholesale relationships and a professionally built ecommerce platform. Operating from a flexible home-based structure with no lease commitments, the company offers a low-overhead and fully relocatable model.
The business is entirely owner-operated and provides an excellent platform for either a hands-on buyer or a strategic acquirer seeking immediate wholesale distribution infrastructure within the fragrance and lifestyle sector.
The sale is prompted by the owners pursuing unrelated business interests.
BUSINESS SUMMARY
Established UK brand (since 2019)
Limited company structure
Approximately 250 wholesale trade relationships developed since 2019 with 60 currently active ordering customers
Direct-to-consumer ecommerce channel
Home-based and fully relocatable
Significant stock holding (circa £25,000)
Strong supplier relationships
No commercial lease commitments
The brand designs, produces and distributes its own range of home fragrance products and complementary lifestyle items.
TRADE NETWORK & PIPELINE
Since 2019, the brand has developed relationships with approximately 250 independent retailers, lifestyle boutiques and gifting outlets across the UK.
Of these, 60 are currently active ordering accounts, providing a strong recurring wholesale base.
The broader trade database represents a substantial structured growth pipeline, offering immediate opportunity for targeted re-engagement campaigns, seasonal launches, revised trade incentives or enhanced sales management under new ownership.
Building this level of wholesale penetration organically would typically require multiple years of trade exhibitions, outreach and brand development, creating a meaningful barrier to entry for new market entrants.
The brand is also listed on a leading global wholesale marketplace platform, providing international trade visibility and scalable distribution exposure.
FINANCIAL OVERVIEW
The business has generated consistent annual turnover since establishment, historically ranging between approximately £46,000 and £78,000 per annum. When normalised to reflect an owner-managed structure, the business generates adjusted net earnings in the region of £15,000–£20,000 per annum.
Recent turnover has stabilised within the mid five-figure range, supported by established wholesale accounts and ecommerce activity.
The company operates without staff or premises overheads. Performance is therefore closely aligned to the owner’s production capacity rather than market demand. The brand maintains a premium market positioning, supporting strong retailer margins and repeat ordering behaviour within the independent boutique sector.
The infrastructure in place provides clear scope for revenue expansion under structured ownership through delegated production, wholesale development and enhanced digital marketing activity.
Full financial information will be made available to qualified purchasers upon signing a confidentiality agreement.
STRATEGIC OPPORTUNITY
This acquisition would particularly suit:
- An established fragrance or candle manufacturer seeking immediate wholesale penetration
- A lifestyle or premium gifting brand expanding its product portfolio
- A wholesale distributor introducing a curated ownbrand range
- An ecommerce group acquiring a validated B2B infrastructure platform
- An investor seeking a scalable, designled consumer brand
- An entrepreneurial buyer seeking a scalable brand platform
- An owneroperator seeking a relocatable brand that can be operated from home with minimal overheads
The combination of 60 active accounts and a wider developed trade network of relationships with 250 retailers / trade buyers / stockists provides immediate market access and significant headroom for structured revenue expansion.
ASKING PRICE
Offers in the Region of £50,000
Plus Stock at Valuation (circa £25,000).
The price reflects the premium established brand, wholesale infrastructure, ecommerce platform and tangible stock holding.
BIZFI – BUSINESS PURCHASE FINANCE
Eligible buyers may apply for up to £25,000 in unsecured acquisition finance via BizFi, helping reduce upfront capital requirements and supporting a smooth transaction process.
NEXT STEPS
Interested parties should:
Business Reference: GO4712
All enquiries will be treated in the strictest confidence.
