THE OPPORTUNITY
An exciting opportunity to acquire a long-established and highly regarded UK aromatherapy e-commerce business, with approximately 30 years' trading history.
The business specialises in essential oils, carrier oils, aromatherapy products, skincare, flower remedies, educational materials and bespoke student kits.
The majority of revenue is derived from B2B sales approx 90%). B2C sales are seen as a significant area for future growth with the right marketing strategy.
An established reputation has been developed within the aromatherapy and complementary wellness sector and the business benefits from an established and loyal customer base and product range.
The business is profitable, readily relocatable and currently requires only limited owner involvement, making it potentially attractive to an existing health, beauty, wellness or natural-products business seeking a complementary acquisition, as well as to an owner/operator.
PRODUCTS & SERVICES
Product range includes:
Pure essential oils
Organic and conventional carrier oils
Infused, precious oils and absolutes
Pre-blended oils and synergies
Flower waters and hydrosols
Flower remedies
Skincare creams and lotions
Soaps, resins and related products
Books and educational materials
Bespoke student kits
The business has experience supplying colleges and students with tailored aromatherapy kits.
PREMISES
The premises currently occupied by the business are not included in the sale. The purchaser is expected to relocate the business to suitable premises of approximately 2,000–2,500 sq ft.
The operation is relatively straightforward to relocate, with portable telecommunications and production/packing equipment.
MANAGEMENT & STAFF
The owner currently spends approximately 10 hours per week working on general direction of the business.
Current staffing comprises:
Office support – approximately 3 days per week
Two part-time production staff – mornings only
One part-time floater providing office/invoicing support across the owner's businesses
FINANCIAL OVERVIEW
Turnover in excess of £500k per annum
Gross Profit Margin 54%
Adjusted EBIT – latest 3 years £100,000 p.a.
Stock £75,000
Debtors £70,000
Cash £60,000
Trade creditors £20,000
VAT £8,000
Net assets excluding cash c.£100,000
The above figures are provided for indicative purposes and remain subject to detailed due diligence and verification against the recently finalised accounts.
There is scope to normalise the cost base following acquisition, including certain family remuneration, vehicle costs and rent currently charged by the owner's property company.
GROWTH OPPORTUNITIES
The business offers several readily identifiable opportunities for development:
Modernisation of the website
Establishment of an effective social media presence
Increased e-commerce sales particularly B2B
Digital marketing and customer retention
Expansion of wholesale/trade accounts
Further development of college and student-kit sales
New product and kit development
Potential cross-selling with complementary health and wellness businesses
Subject to purchaser fit, there may also be an opportunity to package a homeopathic book company into the transaction.
Further information will be made available to suitably qualified interested parties following execution of an appropriate confidentiality agreement
