Established Digital Loyalty SaaS Platform for Sale
Established UK SaaS / Mobile App Business | Digital Loyalty & Customer Retention Platform | Ready for Growth
For sale is a UK-based digital loyalty platform designed to help independent businesses replace traditional paper loyalty cards with branded digital loyalty programmes.
The platform allows businesses to create their own loyalty schemes, issue digital loyalty cards to customers, track visits/stamps and communicate directly with their customer base through marketing campaigns.
The business is being offered for sale as a fully developed technology platform, providing an excellent opportunity for an existing SaaS company, marketing agency, app developer, POS provider or entrepreneur looking to acquire an established product rather than build one from scratch.
What the Buyer Gets
- The fully developed platform
- Customer-facing mobile applications
- Business/merchant application
- Business administration platform
- Digital loyalty cards
- Digital stamps/rewards
- Push notifications
- SMS marketing capability
- Image/video marketing
- Customer activity and visit insights
- Customer inactivity/last-visit filtering
- Business onboarding functionality
- Subscription/payment infrastructure
- Existing branding and domain
- Existing customer base
- Existing app store presence
- Source code/IP available as part of the sale, subject to agreement
- Existing development infrastructure and documentation
- Opportunity to continue development or pivot the technology
Existing Traction
The platform has already been launched commercially and has been used by real UK businesses.
There are currently approximately 10 active businesses using the platform, providing the buyer with an existing customer base and proof that businesses are willing to use the product.
The platform has been developed through multiple iterations based on real-world customer feedback.
This is therefore not an idea or prototype. It is an operational SaaS product with live customers and established technology.
Business Model
The platform has historically operated on a monthly subscription model.
The product is particularly suited to:
- Cafés
- Restaurants
- Takeaways
- Salons
- Barbers
- Vape shops
- Gyms
- Beauty businesses
- Independent retailers
- Hospitality businesses
- Any SME looking to increase repeat visits
The underlying proposition is simple:
Help small businesses retain customers and increase repeat purchases through digital loyalty and targeted marketing.
Significant Growth Opportunity
The current customer base is only a small fraction of the potential market.
The UK has hundreds of thousands of independent businesses that could benefit from digital loyalty and customer retention tools.
A buyer with an established sales operation, marketing agency or complementary SaaS/POS product could potentially scale the platform significantly faster than the current owner.
Potential growth channels include:
- Direct sales
- Google Ads
- Facebook/Instagram advertising
- Local business partnerships
- POS integrations
- Digital marketing agencies
- Accountants/business advisers
- Franchise groups
- Hospitality suppliers
- Reseller/white-label partnerships
Why Sell?
The product has reached the point where it has proven the core concept and has paying users, but it requires a buyer with the time, sales infrastructure and resources to take it to the next level.
This represents an opportunity to acquire an existing SaaS product without spending the significant time and development cost required to build the platform from scratch.
Included in Sale
Subject to final agreement, the sale can include the relevant:
- Software/IP
- Source code
- Domains
- Branding
- Mobile applications
- Business administration platform
- Customer-facing platform
- Customer accounts
- Documentation
- Development information
- App store accounts/transferable assets where permitted
- Existing business/customer relationships
The owner is willing to provide a handover period to assist the buyer with the transition.
Opportunity
The key attraction is that the buyer is acquiring technology, customers and a proven concept, rather than simply purchasing an idea.
There is substantial scope for the next owner to:
- Increase prices
- Improve sales conversion
- Expand into additional industries
- Introduce Apple/Google Wallet loyalty
- Add POS integrations
- Introduce white-label solutions
- Build agency/reseller partnerships
- Expand outside the UK
- Develop additional revenue streams
Offers are invited from serious buyers.
Interested parties can request further information, including financials, technology details, customer numbers and the proposed sale structure.
