Overview
Coast & Country is an established independent clothing, footwear and accessories business enjoying an excellent seafront position in The Square at Swanage, on Dorset's Jurassic Coast. Established in 2018 and opened following a complete refurbishment, it presents a bright, modern and well-fitted retail space with a loyal following and strong repeat custom.
The owner and team were winners of a Customer Excellence Award in 2025, and the business is regularly complimented for its friendly, helpful service and community spirit.
Business Highlights
Established in 2018 in fully refurbished premises
Excellent seafront position in The Square
Men's and ladies' clothing, footwear and accessories
Recognised brands including Crew Clothing, Seasalt, Regatta, Dare2B, Grisport and Tilley Hats
Customer Excellence Award winner 2025
Loyal following, strong repeat custom and word-of-mouth trade
Experienced part-time staff providing continuity
Location
Swanage is a quaint Victorian seaside town that welcomes visitors throughout the year, supported by a strong calendar of events - art, folk, jazz, pirate, fairy and fish festivals, together with a packed summer programme during Carnival and RNLI weeks. The shop sits where visitors naturally gather, close to the museum, pubs, restaurants and the seafront.
Financial Overview
Gross turnover circa £160,000
Adjusted net profit circa £25,000
Further financial information available to seriously interested parties
Premises & Tenure
Leasehold. The premises are held on a 15-year lease with approximately 7 years remaining, at an annual rent of approximately £22,500. Fully refurbished prior to opening in October 2018, with display areas, shelving and operational infrastructure in place.
Staffing
Operated by the owners with support from experienced part-time staff who work flexibly across the operation, supporting a smooth handover.
Fixtures, Fittings & Stock
The sale includes the fixtures, fittings, retail displays and infrastructure required for continued trading. Stock, advised at approximately £32,000, is to be purchased in addition at valuation on completion.
Growth Opportunities
Grow online sales and social media engagement
Introduce email marketing and digital advertising
Develop click-and-collect or postal delivery
Build repeat sales from holidaymakers after their visit
Expand seasonal ranges and tourism-led campaigns
Acquire Tilly Whims, the seller's complementary ladies' fashion sister business in Swanage, by separate negotiation
Reason for Sale
The business is offered for sale due to the owners' planned retirement.
Asking Price
Offers in the region of £97,000 plus stock at valuation.
Next Steps
To request the full Information Memorandum or arrange a viewing by appointment, please contact Goodwins Business Brokers.
