REEN Jiu Jitsu
www.reenbjj.com
*NOTE: This is a private label brand. It is not a wholesale or resell business.
REEN is a Jiu Jitsu brand selling a range of premium, high-quality rashguards and shorts.
The founder of the business named the brand with a distinct four-letter word to ensure memorability. The word "red has no specific meaning, but the two letter E’s and their line markings represent the BJJ belt system (White to Coral). The business is known for its exceptional product quality and clean designs, providing a solid alternative to other products on the market.
THE OPPORTUNITY
Proven Success: The business was established in December 2023 and has built up a small but loyal and growing customer following.
Recognizable Brand: The brand has established itself as a refreshing alternative to the crazy in-your-face rashguard designs currently on the market, quickly becoming a known and trusted brand. REEN has established their own identity through their unique offering, diverse product line, and upmarket look to the branding, website, and packaging.
Excellent Growth Potential: The business operates online only via Shopify, Facebook, and Instagram and offers excellent scope to expand further into the retail sector, either through their own retail stores or through other e-commerce or wholesale channels.
Strong Online Presence: An extremely well-designed website and user-friendly online store produce the current sales and expand brand-building information for purchasers. The business also has a growing following on Facebook and Instagram.
Reliable Suppliers: Established partnerships for consistent inventory with opportunities to expand the current product line to include a wider range of designs, styles, and ranges (gym, street, casual).
Customer Loyalty: A dedicated customer base with recurring purchases made through the website, with scope to expand to wholesale in Europe and the USA.
PRODUCTS
The self-branded products are produced in India, with whom they have a longstanding relationship and preferential terms. The rashguards and shorts are made from high-quality materials and have a bespoke fitment specific to REEN. Currently, there are ten rashguard designs and four shorts. There is an additional stock of a new short design ready to be launched.
MARKETING
REEN has a high-quality, dedicated, and easy-to-navigate website and other social media platforms. Marketing is conducted using social media pages, which include a Facebook and Instagram page, all with growing organic audiences. The brand has invested in SEO for the website, bringing organic visitors to the site, which an incoming operator will benefit from.
The business holds a customer base of 120 people and growing, Instagram of 1165 followers and Facebook of 445.
The website is a fully functional website, hosted and created by Shopify, the leading platform for online businesses worldwide. The domain will be included in the sale. The vendor has invested significantly in brand awareness since its inception through paid advertising, promotional product giveaways, and events.
MANAGEMENT AND EMPLOYEES
The business is managed by the vendor and is run from home, so can be easily relocated.
GROWTH OPPORTUNITIES
REEN has endless growth potential for an existing operator to bolt on or someone looking to enter the market with an established brand and customer base.
· Expansion into New Markets
· Product Diversification and Expansion
· Enhanced Digital marketing, including Paid Search & Social
· Wholesale Market Entrance
· Retail Environment Entrance
FINANCIAL INFORMATION
Detailed financial statements will be provided to genuine interested parties.
FURTHER INFORMATION
Don't miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence. Further information is available by speaking with us and for more information, please contact us.
INCLUDED IN THE SALE
Domain Name & Email
Shopify Account and Website
Shopfy Theme License worth £400
Facebook Account: 400 followers
Instagram Account: 1100 followers
All customer data (Shopify and Mail Chimp)
Manufacturer contact details.
£1000 of product photography
£750 of fashion photography (models in Reen kit)
Packaging for the rashguards and shorts, worth £130.00
Shipping packaging (Black with Reen Logo) worth £80.00
6 Branded coat hangers (props for photography)
1 Reen Bottle (prop for photography, but could be made to be sold).
10 Rashguard designs
4 Shorts Designs
£2600 of stock with a retail value of £8900. Circa £6,000 profit once sold
Trademark of the REEN name and Logo
1 Month support
REASON FOR SALE
Redundancy. Can no longer fund or spend time on the business.
£5,000, no offers.
Buyer must collect all stock or arrange collection (Hampshire)
