The sale comprises a brand selling high-quality, 100% natural aromatherapy oils and blends, alongside other items used in the manufacture of scented candles, soaps and cosmetics.
Operating as an e-commerce retailer, the brand primarily generates sales through three dedicated websites, which generate 50% of its overall revenue. Products are also available for purchase on Amazon, eBay and Etsy.
The brand supplies small business owners creating their own scented and aromatherapy products, many of whom provide regular, repeat business. Additional revenue is derived from sales of items aimed at the end user, including candles, soaps, cosmetics and reed diffusers.
The company is being offered for sale to facilitate the majority shareholder’s retirement and allow the remaining shareholders to focus on other business opportunities.
Key Highlights
- Diverse international client base: approximately half of sales are generated from UK-based clients, with the remainder deriving from Europe and Asia.
- Average order value of £151.70, with the company benefitting from circa 13,500 customers during 2023. Of these circa 8,000 were first time buyers, suggesting that a steady stream of both repeat and new custom.
- Established loyalty scheme, with over 30,000 active members.
- Comprehensive product range, with some items rotated on a seasonal basis to cater to consumer demand.
- Currently in an ideal position for growth in both UK and international markets, driven by the increased consumer interest in aromatherapy and wellness.
- Operates from a large leasehold warehouse, enabling it to hold a high volume of stock and fulfil orders within 48 hours of receipt.
- Director willing to remain with the brand post-sale, enabling it to move forward from a position of strength.
Financial Highlights
- YE23 turnover of £9.4m
- Achieved an adjusted EBIT of £1.6m in the same year.
- Projected turnover of £10.4m, with an adjusted EBIT of £1.2m.
