Overview
We Are Makeup is an independent, digitally native beauty and cosmetics retailer that has built a strong reputation as a trusted destination for online shoppers across the UK. Operating entirely online with no physical shop and no employees, the business combines a fully branded e-commerce presence with established marketplace accounts to create a resilient, multi-channel retail operation. With minimal fixed costs and a proven track record of positive customer feedback, this is a genuinely turnkey opportunity in one of the most consistently growing sectors of UK retail.
Based in South Yorkshire and fully relocatable, We Are Makeup can be managed from anywhere with an internet connection, making it an exceptionally flexible proposition. The business is ideally suited to an entrepreneur, e-commerce operator, or investor looking to acquire a scalable online brand with established infrastructure, an existing customer base, and clear, well-defined routes to growth.
Business Highlights
- Fully online, ownermanaged business with no employees, no premises costs, and no physical shop overheads
- Multichannel sales operation spanning established marketplace accounts and three fully built, professionally branded websites
- eBay store carrying over 445 verified feedback ratings and 100% positive feedback in the last twelve months, with toprated scores for communication and postage
- Trustpilot rated four stars overall, with customers consistently praising genuine products, competitive pricing, and fast, secure delivery
- Sale includes all digital and brand assets, intellectual property, social media profiles, established supplier relationships, and stock at hand
- Significant growth potential through additional sales channels, paid advertising, influencer partnerships, ownbranded product lines, and international marketplace expansion
- Fully relocatable and operable on flexible or parttime hours, with scalable workload to suit the new owner's ambitions
Location
We Are Makeup is currently operated from South Yorkshire, a well-connected region in the heart of northern England with excellent transport links and strong logistics infrastructure. As a fully online business with no customer-facing premises, the operation is entirely relocatable and can be run from any location in the UK, or indeed anywhere with a reliable internet connection, making geography no barrier whatsoever to a prospective buyer.
Premises & Tenure
The business operates from the owner's home and carries no premises costs, no lease obligations, and no service charges. All trading, order fulfilment, inventory management, and customer service are conducted digitally using established systems that are fully documented and ready for a smooth transition to a new owner.
Next Steps
Goodwins Business Brokers are acting exclusively on behalf of the vendor and welcome enquiries from serious prospective buyers. To find out more about We Are Makeup and to discuss this opportunity in confidence, please get in touch with our team directly. Full details are available in the Information Memorandum.
