INFORMATION MEMORANDUM
WE ARE MAKEUP LTD
Business Type: E-commerce Retailer (Beauty & Cosmetics)
Registered Address: Sheffield, South Yorkshire (Fully Relocatable)
EXECUTIVE SUMMARY
WE ARE MAKEUP LTD is a privately owned e-commerce business specialising in beauty and cosmetic products, operated from a home base in South Yorkshire. Established to capitalise on the continuing growth in online beauty retail, the company has developed multiple digital sales channels and a strong brand presence. The business operates with no employees or premises costs, trading primarily through established eBay and Amazon stores and supported by a trio of fully optimised websites. This opportunity is ideally suited to an entrepreneur, e-commerce operator, or investor seeking a low-overhead, easily scalable online business.
BUSINESS OVERVIEW
Ownership: Sole proprietor (owner-managed)
Operations: 100% online, with no physical shop or staff overheads
Trading Platforms:
eBay: Established, highly rated store with years of trading history and robust customer feedback
Amazon: Active store with repeat buyers and strong product reviews
Web Assets:
The main, fully optimised e-commerce website
Professionally designed complementary website, driving targeted traffic and backlinks to the core brand.
An additional premium web domain held adding additional scope for driving traffic to the site.
Stock at Hand: Circa £35,000-£40,000 in value, subject to final stock take and agreement
Other Assets: Branding, visual assets, domain names, website content, and supplier contacts
Employees: None (run exclusively by the owner)
Geographical Reach: UK-based but with the capability and past experience of fulfilling some international orders via Amazon
PRODUCT RANGE & SUPPLY CHAIN
Category Focus: Beauty, skincare, cosmetics, and accessories
Product Selection: Carefully curated to reflect market trends, high demand lines, and niche products with repeat purchase potential
Supplier Relationships: Established, reliable wholesalers with flexibility to add/remove lines as market demand shifts
Stock Management: Stock is held and managed by the owner, ensuring fast dispatch and complete quality control
Order Fulfilment:
All orders are processed and shipped in-house
Packaging, inventory control, and order management handled directly for maximum efficiency
Customer service is prompt and personal, resulting in high satisfaction and return rates
DIGITAL & BRAND ASSETS
Main Website:
Fully branded, mobile-optimised, and designed to drive e-commerce sales and capture leads
Integrated for content marketing, SEO, and email marketing campaigns
Complimentary Websites:
Optimised for targeted SEO, acting as content hubs and referral sites funnelling high-intent visitors to the main store
Domain owned adding additional options for an additional site.
Marketplace Stores:
eBay and Amazon accounts with verified reviews and a proven track record of positive trading
Strong seller feedback and high store ratings lend instant credibility and organic traffic
Branding & Visual Identity:
Professional logo, brand guidelines, website graphics, and all intellectual property relating to the online presence
Transfer of all social media handles and profiles (where applicable)
Back-End Access:
Handover includes full admin access to all digital assets, stores, websites, and domains
OPERATIONS & SYSTEMS
Daily Routine:
The business can be operated in part-time or flexible hours, with scalable workload during peak periods or growth phases
All core operations (listing, order fulfilment, inventory, customer service) are managed with established systems for ease of transition
Technology Stack:
Website(s) built on robust, user-friendly platforms for ease of update and expansion
Marketplace accounts fully integrated with notifications, order management, and customer messaging
Documentation:
Full documentation on supplier terms, trading history, operational routines, and account metrics available for review
Seller will provide a detailed operational handover and training as part of the sale, including process checklists and supplier introductions
MARKET POSITION & CUSTOMER BASE
Customer Demographic:
Primarily UK-based consumers, with a mix of individual buyers, repeat customers, and some B2B supply
Demographics typically include female customers aged 18–55, beauty enthusiasts, and value-driven online shoppers
Reputation:
Excellent feedback on both eBay and Amazon, with high store ratings and visible trust indicators
Direct website visitors experience a smooth, secure shopping journey and prompt order fulfilment
Competitive Advantages:
Zero premises and staffing costs for maximum profit retention
Ability to pivot rapidly in response to trends or supply chain developments
Diversified digital footprint through multiple established sites and sales channels
Testimonials & Feedback:
Hundreds of positive customer reviews and high repurchase rates across platforms
GROWTH OPPORTUNITIES
Website & Brand Expansion:
The main site is fully primed for further SEO, content marketing, paid advertising, and direct-to-consumer (D2C) growth
Utilise the two additional sites for targeted campaigns, influencer partnerships, or product launches
Product Line Growth:
Room to introduce additional ranges, own-branded SKUs, or exclusive offers sourced through existing supplier channels
Expand into trending categories, limited editions, or complementary wellness/beauty products
New Sales Channels:
Opportunity to add sales via Etsy, TikTok Shop, OnBuy, and other emerging e-commerce platforms
Develop affiliate programmes, cross-promotions, or collaborations with online influencers and micro-brands
International Expansion:
Scope to scale Amazon operations into additional markets
Enhance website fulfilment for European and global customers
Email & Loyalty Marketing:
Build segmented email lists for special offers, repeat sales, and automated campaigns
TRANSITION & SUPPORT
Handover:
Comprehensive transition support tailored to the buyer’s experience, including full operational walkthrough and admin set-up
Seller will provide supplier contacts, trading data, and step-by-step guides for all systems
Ongoing Support:
Short-term post-sale support available (by agreement) to ensure a smooth transition and knowledge transfer
Flexible assistance with digital marketing, technical updates, and business growth advice
REASONS TO ACQUIRE WE ARE MAKEUP LTD
Turnkey, Scalable Opportunity: Operate immediately with all systems and assets in place
No Legacy Issues: Clean, transparent financials and clear trading history
Multi-Channel Resilience: eBay, Amazon, and three proprietary websites provide diversified income streams and digital traffic
Low-Risk Entry: Minimal fixed costs, established trading relationships, and proven market demand
Ideal for Remote or Home-Based Operation: Can be managed from anywhere with an internet connection
RATINGS & REVIEWS
eBay Store
100% positive feedback in the last 12 months
Over 445 total feedback ratings to date
Outstanding seller ratings:
Accurate Description: 4.8 / 5
Communication: 5.0 / 5
Delivery Time: 4.9 / 5
Postage Cost: 5.0 / 5
Recent customer feedback includes:
“Fab customer service, answered my message very fast. Item arrived in record breaking time… absolute bargain…”
“Really quick postage, very well packaged, lovely item. Would highly recommend!”
Trustpilot
4.0 stars (Great) overall rating
100% of reviewers rate 5 stars
Customers highlight great prices, genuine products, and fast, secure delivery:
“Great price for perfume. Speedy delivery. Securely packed.”
“Arrived really quickly and was well packaged. Would recommend!”
