Overview
We Are Makeup Ltd is an independent, digitally native beauty retailer that has established itself as a destination of choice for cosmetics and skincare enthusiasts across the UK. Built on a reputation for genuine product quality, modern branding, and responsive personal service, the business has become a trusted go-to source for online beauty shopping.
This is a privately owned e-commerce operation specialising in beauty and cosmetic products, run from a home base in South Yorkshire. Established to capitalise on the continuing growth in online beauty retail, the company has developed multiple digital sales channels and a strong brand presence.
The opportunity is ideally suited to an entrepreneur, e-commerce operator, or investor seeking a low-overhead, easily scalable online business that is fully relocatable and can be managed from anywhere with an internet connection.
Business Highlights
- Digitally native beauty and cosmetics retailer trading 100% online with no physical shop
- Multichannel resilience across established eBay and Amazon stores plus three proprietary websites
- Established eBay store with over 445 feedback ratings and 100% positive feedback in the last 12 months
- Active Amazon store with repeat buyers and strong product reviews
- Zero premises and staffing costs, supporting maximum profit retention
- Stock at hand of circa £25,000 to £30,000, subject to final stock take and agreement
- Established supplier contacts and trading relationships included
- Fully relocatable and scalable, with a comprehensive handover available
The Business
The business operates entirely online with no physical shop or staff overheads. Trading takes place primarily through established eBay and Amazon stores, supported by a trio of fully optimised websites. The eBay store carries years of trading history and robust customer feedback, while the Amazon store benefits from repeat buyers and strong product reviews.
It is owner-managed with no employees and can be operated on part-time or flexible hours, with a scalable workload during peak periods or growth phases. All core operations - listing, order fulfilment, inventory, and customer service - are managed with established systems designed for a smooth transition.
The customer base is primarily UK-based, comprising individual buyers, repeat customers, and some B2B supply. The typical demographic includes beauty enthusiasts and value-driven online shoppers, and the business has the capability and past experience of fulfilling international orders via Amazon. Its defensibility rests on multi-channel presence, verified reviews across platforms, established supplier relationships, and a strong, professionally branded identity.
Location
The business is operated from the owner's home in Sheffield, South Yorkshire, and is fully relocatable. As all operations are conducted online, the business can be managed from anywhere with an internet connection, giving a new owner complete flexibility over where and how it is run.
Premises & Tenure
The business is run from the owner's home and carries no premises costs and no physical shop. It is fully relocatable, meaning no property or lease commitments transfer with the sale and the business can be continued from any suitable home or office location.
Financial Overview
The business is presented as a low-risk financial profile underpinned by minimal fixed costs and established trading relationships.
- Zero premises and staffing costs, providing maximum profit retention
- Stock at hand of circa £25,000 to £30,000, subject to final stock take and agreement
- eBay store: 100% positive feedback in the last 12 months, over 445 total feedback ratings, Accurate Description 4.8/5, Communication 5.0/5, Delivery Time 4.9/5, Postage Cost 5.0/5
- Trustpilot: 4.0 stars (Great) overall rating, with 100% of reviewers rating five stars
Growth Potential
The business is well positioned for a new owner to build on established foundations and pursue several clear avenues for growth.
- Further SEO, content marketing, paid advertising, and directtoconsumer growth on the main website, with the two additional sites available for targeted campaigns, influencer partnerships, or product launches
- Introduction of additional product ranges, ownbranded SKUs, or exclusive offers sourced through existing supplier channels, plus expansion into trending categories and complementary wellness and beauty products
- New sales channels including Etsy, TikTok Shop, OnBuy, and other emerging platforms, alongside affiliate programmes, crosspromotions, and collaborations with online influencers and microbrands
- International expansion by scaling Amazon operations into additional markets and enhancing website fulfilment for European and global customers
- Development of email and loyalty marketing through segmented lists for special offers, repeat sales, and automated campaigns
Reason for Sale
The Information Memorandum does not state a specific reason for sale. Interested parties are encouraged to make direct enquiry through Goodwins Business Brokers.
Next Steps
We Are Makeup Ltd represents a turnkey, scalable e-commerce opportunity in the growing online beauty and cosmetics sector. It benefits from multi-channel resilience across eBay, Amazon, and three proprietary websites, zero premises and staffing costs, an established supplier base, and a strong reputation evidenced by hundreds of positive customer reviews. The sale includes all digital and brand assets, intellectual property, supplier contacts, and stock at hand, with a comprehensive handover and short-term post-sale support available by agreement. To register your interest and receive further information, please contact Goodwins Business Brokers. Full details are available in the Information Memorandum.
