Project Evergreen is well respected within the market, holding a strong reputation for retailing quality, niche items at reasonable prices. This facilitates high levels of repeat sales and customer brand loyalty.
Positive customer feedback and reviews reflect the style and value for money of the products, which are created using sustainable natural fibres such as silk, bamboo, cotton, linen, wool and cashmere. Ranges encompass women’s and men’s clothing and accessories; children’s clothing for babies, girls and boys; thermals; and homeware.
The company operates with a multichannel sales approach, with orders received via the e-commerce website, telephone, mail-order catalogues, social media and recommendations.
The business has built up a nationwide D2C customer network, with a vast database comprising 650,000 current and previous mailable customers. The target market is women aged between 55+ and 65+ in Social Grade AB.
Our clients are now offering the company for sale to facilitate the directors’ retirement plans and further brand growth under the impetus of new ownership. Offers invited.
Key Highlights
- Self-contained operation of design, fabric choice, sampling, quality control, mailing list and distribution centre, retaining all necessary infrastructure to also distribute products from affiliate suppliers.
- Benefits from an international supply chain; long-established core supplier relationships have been in place for over 25 years.
- Utilises off-page marketing in national and specialist publications; the distribution of frequent mail-order catalogues to current, previous and prospective customers; email campaigns and social media activity.
- Second-tier management personnel possess the skills necessary to drive the brand forward with suitable guidance. Retains a wealth of expertise across its goods production, business operations and order fulfilment departments.
- Operates from large premises in South East England, which will be extracted at the point of sale; however, the shareholders are open to discussions regarding alternative arrangements. The redevelopment potential of the site is significant, subject to necessary consents.
Financial Highlights
- Generated a YE23 turnover of £5.5m, with an adjusted EBITDA of £586k.
- Average gross profit margin of 66% between YE21 and YE23.
- Shareholder funds have increased by 61% from YE19 to YE23.
- Retails to an average of 73,000 patrons per year, and received 104,000 orders from new and existing accounts during YE23.
- Approximately 70% of customers place repeat orders.
- E-commerce sales account for 40% of the brand’s revenue, with 70,000 customer accounts in place.
