DOGraze Premium Dog Treat & Grazing Brand For Sale
Established Multi-Channel Pet Brand | B2B & B2C Revenue | Subscription Customers | Wholesale Growth Opportunity
Established in November 2020, DOGraze is a unique and well-recognised dog treat and gifting business operating across multiple online channels and wholesale accounts throughout the UK.
The business has generated over £153,000 in cumulative net revenue since launch and has built a loyal customer base, growing wholesale network, subscription revenue stream and highly engaged social media presence.
This is an excellent opportunity for someone looking to acquire an established pet brand with proven products, existing revenue, recognised market presence and significant growth potential.
Business Overview:
DOGraze specialises in premium dog treat boxes, grazing products and gifting solutions for dog owners.
The business currently operates across multiple sales channels including:
Etsy
Not On The High Street
eBay
Faire
Dedicated ecommerce website
Subscription customers
Revenue is generated through both:
Direct-to-consumer (B2C) sales
Wholesale and trade customers (B2B)
DOGraze has successfully generated revenue through Etsy, Not On The High Street, wholesale customers, direct website sales, subscriptions, trade events and eBay, creating a diversified revenue model that is not reliant on any single sales channel.
The business used to exhibit at dog events, fairs, food and craft fairs, but the current owner did not have the time resource to continue to operate this.
There are also other online platforms which can be pursued, including Amazon, NuMonday, and social media.
The business already supplies established trade customers including Blue Diamond Garden Centres and has continued to expand its wholesale pipeline during the current trading year.
Financial Highlights
Lifetime Net Revenue
Trading Year Net RevenueYear 1 £17,477.88
Year 2 £46,497.98
Year 3 £27,827.96
Year 4 £24,019.16
Year 5 £16,445.15
Year 6 £21,511.92
Total Net Revenue Since Launch
£153,780.05
That is the equivalent of over £25,000 average annual net revenue across the life of the business.
Current Trading Performance
2025 Turnover £24,310.98, Net Revenue £15,970.89, £5892.68 profit
2026 (to date) Turnover £19,984.74, Net Revenue £15,316.64
With two months of trading remaining, DOGraze has already generated approximately 96% of the prior year's net revenue.
The business has also improved revenue retention, reducing platform fees and marketplace deductions as a proportion of sales
The business has experienced a strong recovery in its most recent trading year, achieving over 30% growth in net revenue compared with the previous year.
Operational efficiencies have also improved significantly, with a greater proportion of revenue being retained from each sale than in previous periods.
What's Included In The Sale:
The sale includes virtually everything required for a new owner to continue operating and growing the business:
Brand Assets
DOGraze brand
Logos and branding
Product photography
Product videos
Social media content
Marketing materials
Packaging designs
Digital Assets
Ecommerce website
Email marketing assets
Customer database (subject to applicable data protection requirements)
Wholesale customer database
Stockist database
Trade prospect database
Subscription customer information (where transferable and compliant)
Trade & Operational Assets
Supplier relationships
Ingredient sourcing information
Packaging suppliers
Trade account details
Wholesale customer contacts
Existing stockist information
Product production knowledge
Manufacturing processes
Handover support
Training documentation
Optional instructional videos demonstrating product preparation and assembly
Inventory
Remaining stock at time of sale
Social Media Presence
Ready Made Trade Expansion Pipeline:
The sale includes an actively maintained database of prospective stockists, point-of-sale locations and wholesale leads developed over multiple years, providing immediate opportunities for expansion.
The buyer benefits from established supplier relationships and sourcing knowledge, removing the lengthy trial-and-error process typically associated with launching a pet food and treat brand.
Comprehensive handover support will be provided, including written processes and optional video tutorials demonstrating how DOGraze products are made, assembled and prepared for sale.
DOGraze has an established and growing social footprint with a combined audience of more than:
15,000 Followers
Across:
Instagram
Facebook
TikTok
Pinterest
This provides a strong foundation for future growth through organic and paid social marketing.
You have:
6 years of trading history
15,000+ followers
Blue Diamond relationship
Multiple sales platforms
Existing customer base
Existing stockists
Existing suppliers
Existing photography
Existing packaging
Proven products
The business offers a new owner the opportunity to acquire six years of brand development, customer acquisition, supplier relationship building and product refinement that would be difficult and time-consuming to replicate from scratch.
Growth Opportunities
The current owner believes substantial growth opportunities remain available, including:
Expansion of wholesale accounts
Further garden centre partnerships
Additional independent pet retailer stockists
Increased subscription sales
Greater use of TikTok marketing
Launching on additional sales platforms
Increased paid advertising activity
Product line expansion
New seasonal ranges
Email marketing automation
Corporate gifting opportunities
Importantly, many of these opportunities have not been fully pursued due to the owner's limited available time rather than any lack of demand for the products.
Owner Involvement
It is important that prospective buyers understand that this is not a passive income business.
DOGraze is currently operated by the owner alongside full-time employment and therefore receives only part-time attention.
The business requires hands-on operational involvement, including:
Product preparation
Treat assembly
Order fulfilment
Packing and dispatch
Customer service
Supplier management
Inventory management
Marketplace administration
Social media activity
Stockist relationship management
Wholesale business development
The ideal purchaser will be someone willing to become actively involved in the day-to-day operation of the business.
A buyer able to dedicate full-time attention to DOGraze has a significantly greater opportunity to accelerate growth than has been possible under the current owner's time constraints.
Reason For Sale
The sale is being made solely because the owner no longer has sufficient time available to continue growing and developing the business while balancing other professional commitments. DOGraze has generated more than £153,000 of net revenue since launch while being operated predominantly on a part-time basis by an owner working full-time elsewhere.
The business has reached a stage where it would benefit from an owner who can provide greater operational focus and investment of time.
Ideal Buyer:
DOGraze would be particularly suited to:
An entrepreneur seeking an established ecommerce brand
A dog lover looking to run their own business
An existing pet industry business seeking acquisition growth
An ecommerce operator with marketing expertise
A family-run business seeking expansion into the pet sector
A wholesale-focused buyer looking to build retailer relationships
Key Investment Highlights
✅ Trading since November 2020
✅ Over £153,000 lifetime net revenue
✅ Multiple established sales channels
✅ B2B and B2C revenue streams
✅ Subscription customers
✅ Existing wholesale relationships
✅ Blue Diamond Garden Centres customer relationship
✅ 15,000+ social media followers
✅ Supplier and sourcing network included
✅ Product know-how and training provided
✅ Customer and prospect databases i
