General Summary:
Operating from two well-equipped units in Staffordshire, this high-performing business specialises in the manufacture and nationwide distribution of premium, DEFRA-approved raw pet food for cats and dogs. Since its inception in 2021, the company has seen consistent organic growth, establishing itself as a trusted name in the high-growth "human-grade" pet nutrition sector.
The business benefits from three robust revenue streams: a significant wholesale arm supplying 15 independent pet shop stockists; a rapidly growing Direct-to-Consumer (D2C) subscription service with over 1,400 active monthly subscribers; and a loyal local trade counter. With an exceptional 75% repeat customer rate and a particular success in converting "fussy" eaters, the brand has built a highly defensive and recurring income model.
Currently managed by a husband-and-wife team with 8 full and part-time staff handling daily operations and logistics, the business is a true "turnkey" operation. The sale includes over £60,000 of high-quality assets and equipment. The vendors are seeking a quick sale due to an upcoming move abroad and are fully committed to providing a comprehensive transitional period to ensure a smooth handover and continued success for the new owner.
