UK-Based
The company is a D2C platform offering ride-on vehicles, from 6V, 12V, and 24V electric ride-on cars, SUVs, quads, and construction vehicles, to 50cc-110cc petrol ATVs and drift buggies.
The products are offered across two premium, established brands, one of which is aimed at children aged between one and eight years, whilst the other is aimed at those aged eight years and above. The extensive high-quality product portfolio grows with a child and maximises lifetime customer value.
Our clients are now offering the company for sale to facilitate growth under the impetus of new ownership.
Offers invited.
Key Highlights
- Proprietary technology stack that includes an artificial intelligence (AI) chatbot, parts-compatibility database, and returns automation, underpinning scalability, protecting margins, and creating a high barrier to entry.
- 15% repeat purchase rate in 12 months with an AOV of £182.
- Customer base of more than 75k lifetime customers.
- Scalable infrastructure capable of supporting 5x growth with minimal incremental capex.
- Succession plans in place to train an existing staff member capable of taking on a management role.
- Plans are in place to scale geographically into Europe and introduce complementary products, such as outdoor toys, to grow sales.
Financial Highlights
- Turnover of £8m achieved in YE24, with an adjusted EBITDA of £557k.
- Management accounts indicate a turnover of £7.4m in YE25.
- Achieves an average cross-sell rate of 49%.
