Freehold + business · £165k profit p.a. · Trading for over 5 years.
A rare chance to buy a modern, fully automated 10-bedroom boutique hotel in the heart of Worcester. It's priced below its [2026] RICS Red Book valuation because the owner wants a timely sale to focus on projects abroad.
Purchase options
Freehold + going concern £1,250,000 Both buildings, the trading business, all assets and IP
Freehold only £1,250,000 Priced below the £1.3m Red Book (B&M) value
Going concern only £350,000 Trading business, systems, brand and bookings, with a lease from the freeholder
Profit is £165,000 a year. The owner is also open to a partial or staged exit.
The hotel
Two adjoining period buildings, fully refurbished and furnished, with 10 en-suite bedrooms. The hotel was designed from the start to run efficiently. Self-check-in and automated management systems keep costs low and margins strong, so an owner can be completely hands-off and live anywhere, or be more involved if they want.
It gets steady demand from both leisure and corporate guests, is highly visible on the major booking channels, and has consistently strong guest reviews.
Key features
10 en-suite bedrooms across two adjoining period freeholds
Fully automated self-check-in and management systems
Listed on Airbnb, and Booking.com
Prime location a few steps from the Cathedral, shops, restaurants and the train station
Trading for nearly 5 years, with all assets, IP and systems included
Suits passive investors, hoteliers or serviced accommodation operators
Expand the footprint
You can also buy the adjoining businesses and freeholds for an additional sum which includes:
- 3 bed duplex apartment
- space for 2 more hotel bedrooms
- apartment cocktail bar to run or rent out or space to convert and make more hotel rooms
- Two shop units, including an established selfservice laundrette
A full-site deal covering three freeholds and four businesses can be discussed. Please see our related listings.
A differentiating point. The owner had in-depth expertise of website development and past e-commerce experience so the bonus of buying this independent hotel is that you also get:
Modern, fully integrated technology, ready for growth
A cloud-based technology stack that keeps day-to-day operations lean and gives a new owner a platform to scale.
A new, purpose-built website designed for search and AI discovery, with the booking engine embedded so guests book and pay without leaving the site.
Cloudbeds PMS and channel manager. Rates, availability and reservations sync automatically across the website, Booking.com and Google Hotels. There's no manual re-keying and no double-bookings.
Automated dynamic pricing. Rates adjust with occupancy and are monitored against a competitor set.
Smart-lock self check-in. Guests receive their access codes automatically, which reduces staffing and allows arrivals at any hour.
Direct-booking programme. Guaranteed early check-in, late checkout and flexible cancellation for guests who book direct, built to move revenue away from 15% OTA commission.
All systems transfer with the business, so a new owner can trade from day one without rebuilding anything or spending tens of thousands of pounds creating a tech stack.
Next steps
Full accounts, occupancy data, the Red Book report and booking-channel reports are available to qualified buyers under NDA. When you get in touch, please say which purchase option interests you and how you'll fund it.
