Wellness Gift Company Limited was incorporated in 2016, with the Zawadee brand registered and trading commencing in 2017.
Zawadee Nature’s Gift is a family-run lifestyle, home fragrance and wellness brand offering an established and diverse product range. Products include wax melts, candles, diffusers, organic coconut oil for hair and skin, hair and beard oils, shower gels, body lotions and products sold through Amazon FBA.
The brand combines nature-inspired products with elegant presentation and has developed an established online presence through its Shopify e-commerce website and Amazon.
Operating on a part-time basis due to family commitments, the business has built an established customer base and developed extensive manufacturing knowledge, formulations, supplier relationships and brand assets.
The name Zawadee, meaning ‘gift’ in Swahili, has been used by the business since trading commenced in 2017.
Two UK-registered trade marks are included in the sale: UK-----------, the word mark Zawadee, registered in classes 3, 29, 32 and 44; and UK-----------, Nature's Gift Zawadee with device, registered in classes 3 and 29. Both were filed in 2017 and are due for renewal in 2027. Class 3 covers the cosmetics and body care range. Candles and wax melts are not separately registered, though the brand has traded under these names since 2017.
Importantly, this is far more than the acquisition of an e-commerce website. The sale provides a new owner with established infrastructure, intellectual property, product formulations, compliance documentation, supplier relationships, manufacturing knowledge and sales channels, providing a strong platform from which to continue developing the brand.
Trading History & Online Performance
Historically, the majority of the business's turnover was generated through a single private label contract, which subsequently wound down and ended in April 2026. This should therefore be taken into consideration when reviewing the business's historic turnover.
While this contract has ended, the private label capability, formulations, manufacturing knowledge and supplier relationships transfer with the sale, providing a new owner with the foundations to pursue similar private label opportunities in the future.
The business continues to trade and generate unpaid organic traffic despite having no marketing currently running.
Every Shopify order generated during August and September came from organic sources, with the majority originating from Google organic search and landing directly on individual product pages. The remainder came through ChatGPT referrals, which converted at 6.7%.
Amazon converted at 22.7% over the same period, despite this falling within what the vendor advises is the seasonally weakest quarter for home fragrance.
Order-level attribution is available for verification.
The business currently has 342 genuine customers, of whom 66 have purchased more than once, representing a 19.3% repeat customer rate.
There are also 261 email subscribers on the main Klaviyo list, of whom 97% are subscribed, and 86% are UK-based, with consent properly recorded.
These results, including the repeat customer rate, have been achieved without email marketing. Klaviyo is installed, and marketing flows have been built but have never been activated, providing an immediate opportunity for a new owner to begin engaging the existing subscriber base.
The store was subject to a card-testing attack in May 2025, which generated approximately 4,500 fraudulent customer records. These records are being removed and are not included within the genuine customer figures stated above.
Product & Compliance Assets
A particularly valuable element of the acquisition is the inclusion of established product formulations and compliance documentation.
The sale includes 19 Cosmetic Product Safety Reports covering the body care range, hair and face oils, shower gels, body lotions and coconut oil, assessed between 2018 and 2026.
The business has developed considerable manufacturing knowledge and established supplier relationships, including its direct Sri Lankan coconut oil source.
A new owner is therefore acquiring considerably more than a website and brand name, with much of the groundwork required to manufacture, develop and sell the existing product range already established.
Included In The Sale
The acquisition includes a comprehensive range of intellectual property, digital, production and operational assets:
E-commerce website (Shopify), including all content, product photography and design files
Amazon Seller Central accounts with trading history and reviews
Two UK-registered trademarks and Amazon Brand Registry
Full branding, including logos, artwork, label designs and packaging templates
All product formulations and recipes across the range
19 Cosmetic Product Safety Reports (CPSRs)
Complete supplier list, including the direct Sri Lankan coconut oil source
Existing genuine customer database
Klaviyo email marketing account and existing flows
Private label capability and manufacturing knowledge
Two weeks' handover and manufacturing training
Production equipment
The production equipment includes an iMelt 30 digitally controlled wax melter, with a current retail price advised at £990, together with pouring jugs, scales and a laser printer used for label printing. Labels are currently applied by hand.
Stock and inventory are excluded from the asking price and will be sold separately.
Additional Brand Assets
The sale also includes complete, print-ready and launch-ready labelling for an unlaunched food and wellness range, comprising:
Coconut flour
Coconut sugar
Tea range
These assets were professionally designed alongside the existing coconut cooking oil branding and already include allergen, address and country-of-origin information, providing further scope for a new owner to expand the product portfolio.
This opportunity is being offered as a sale of the business assets only and not as a sale of the shares in Wellness Gift Company Limited.
Accordingly, the company's liabilities do not transfer to the purchaser as part of the asset sale.
Financial Profile
We are advised on the following:
OTM: £29,995
Turnover: £37,000
Net Profit: £3,125
