An award-winning global research agency specializing in disability and age inclusion, one of the world's largest underserved and addressable markets, valued in the multi-trillion-dollar range. The company delivers authentic insights informed by disabled and older individuals through inclusive market research, design, and co-creation practices. These insights help clients to develop products, services, environments, and policies to be more accessible, enjoyable, innovative, and valuable for all users, particularly as 1 in 7 people globally live with a disability (and 1 in 4 people in the UK, EU and North America – the agency's prime markets). The company is uniquely positioned to provide trusted, actionable insights that unlock access to this expanding market, generating substantial commercial and social value for its clients.
Key Aspects
- Strong and Diversified Revenue: With a growing 2025 order book valued at approximately £1 million, the company has a robust pipeline and a clear path to sustained growth. This revenue stream is highly diversified, with no single client accounting for more than 11% of total revenue. Over the past three years, the company has maintained an impressive tender success rate of 70%.
- World-Class Client Base and Retention: The company has built a prestigious global client base, including leading organizations across technology, consumer goods, healthcare, and public sectors. Its 63% client retention rate in 2024 reflects high levels of customer satisfaction and the long-term value delivered.
- Personal and Professional Experience and Expertise: The company's research and training are conducted with, for and by individuals with lived experience of disability. Over 60% of staff (including members of the leadership team) identify as disabled. The organization is a pioneer in inclusive working environments, fostering equitable and efficient practices that enable all team members to thrive and contribute fully.
- Force Multiplier: The company offers more than a new revenue stream and access to communities and clients. It brings a differentiated capability, positioning, and delivery model. This can serve as a strategic force multiplier, enhancing the credibility, reach, and genuine differentiation of an acquirer's research services. The company can help build new internal capabilities, improve reach, and strengthen tools to win and deliver high-value work more effectively, clearly differentiated from competitors.
- Scalable Model: The company operates in a multi-trillion-dollar market where 1 in 4 people, across the UK, EU and North America, live with a disability and 1 in 5 are over 65. Both these populations are increasing as a proportion of society and of consumer spend. By implementing a scalable business model, the company is able to meet the ever-increasing demand for its services.
Opportunities
- Expansion of Proprietary Insight Community: The company's disability and age-inclusive insight community, developed over 27 years, is a key strategic asset. With high levels of participant engagement, goodwill, and accessible spaces for peer-to-peer connection, it is well-positioned for significant growth, enabling large-scale, high-quality pan-disability and older age research.
- Capitalize on Service Development: The company is developing a suite of scalable services to complement its existing tailored research offerings. These include accredited training in inclusive research, design and innovation, platform-based access to its insight community, bespoke sub-community recruitment, and purchasable research insights. These services will enhance the company's respected market position and support scalable revenue growth.
- Marketing Expansion: Acquirers with established and effective marketing strategies are well-placed to leverage the company's recognizable brand to increase visibility and drive sales growth across both new and existing markets.
- Industry Expansion: Acquirers operating in adjacent industries will gain a business with deep sector experience and a strong reputation for excellence. This presents an opportunity to enhance service offerings and expand into new markets.
- Client Expansion: The company maintains strong relationships with global organizations across multiple sectors. Building on this foundation, it is well-positioned to grow its client base by leveraging its unique expertise. With an established reputation, the company has clear potential to secure new business and further expand its market presence.
Turnover - £1.0m
Adj. EBITDA - £284k
