An established ethical skincare brand based in Cornwall, offering multi-award-winning, palm-oil-free, vegan and cruelty-free products. The business has a strong reputation for quality and integrity, with a loyal customer base, excellent online reviews, and long-standing wholesale relationships with respected UK retailers, including major visitor attractions, independent boutiques and online platforms. Featured on BBC Dragons' Den in 2019.
Financials:
YE 2024: Turnover £79,419 | Adjusted EBITDA £22,702
YE 2025: Turnover £59,898 | Adjusted EBITDA £12,492
Recent figures reflect a quieter trading period, with earlier years demonstrating strong potential for renewed growth under focused ownership.
Sale includes:
- All stock, raw materials and production equipment (approx. £30,000, ex-VAT)
- Brand IP, website, trademark and social media channels (17K+ Instagram followers, 6K+ email subscribers)
- Customer database of loyal repeat buyers
- An unlaunched high-performance skincare sub-brand, including:
– Professionally designed website (£10,000)
– Six bespoke formulations (£13,000)
– Completed branding and visual assets (£11,500)
– £21,000 in unused pre-paid PR and £6,000 in pre-paid photography/videography
A four-week transition period with training will be provided by the current owners if desired.
Option to take over current premises (leasehold, approx. £9,000 p.a.).
Reason for sale: Change in personal circumstances.
