Chance to lift profits at household-name gym
Franchisee Role: Owner-Operator
Annual Turnover: On Application
Established: 2016
The Opportunity
An energetic owner ready to reinvigorate a household-name gym in the Midlands could find the task even easier – and more lucrative – thanks to a new business model it helped pioneer.
Anytime Fitness had only just built up its membership after the shutdowns, when the cost-of-living crisis and increasing local competition halved its number of clients.
But the gym has just been remodelled to the latest standards ready for the new owner to grow the membership again – and the new premium-priced AF Coaching Membership package means the gym could become just as profitable as it used to be with only half the number of members.
This was one of only three UK gyms in the worldwide network of 5,000 to pilot the new package, and Anytime Fitness believes keeping membership numbers deliberately lower while selling those members higher-value packages will preserve the low member-to-equipment ratio that clients love.
That said, the gym has capacity to double its membership without compromising the quality of experience clients enjoy, so the new owner could raise profitability significantly by restoring membership to its former levels as well as selling new clients the premium priced coaching packages.
The Franchise
Gym-goers who want rather better than the budget brands offer love Anytime Fitness for its lower member-to-equipment ratio and correspondingly, a more personal service with a great community feel.
That quality of experience is what drove so many members to remain loyal to Anytime Fitness during the compulsory Covid shutdowns, putting their memberships on hold until the gyms could reopen their doors.
And while the cost-of-living crisis and the opening of a competitor nearby wiped out some of those gains, the brand’s new premium AF Coaching membership package means it could be just as profitable with half as many members or twice as profitable if it reverted to full capacity.
Unlike some gyms, Anytime Fitness is a lean operation with only three staff plus two self-employed personal trainers who pay for the right to be there.
With an average EBITDA of £103,000 over the past three years, this Anytime Fitness gym offers a lucrative opportunity for both profit and growth.
Summary
The new owner of this Anytime Fitness gym has two lucrative choices: double the membership to its former level, with the increase in profits that will bring; or keep the membership deliberately low but sell members premium-priced packages that will grow profit and preserve user satisfaction. Either way, this well-situated gym offers significant opportunities for growth to the new franchisee.
This franchise is on the market as a standalone purchase or alongside a second Anytime Fitness gym, also in the Midlands.
Enquire now!
