Ambitious Fast Growing Upminster Restaurant For Sale

Property Information

Property:

Leasehold

Lease Terms:

17 years approx left on a 20 year lease.

Leasehold Rent:

£30,000 per annum

Living Accommodation:

There is a residential apartment located directly above the GOAT Brasserie & Lounge premises in Upminster. This property is independently owned and currently offered for sale.

It is important to note that the apartment has no operational or legal connection to the restaurant business and does not form part of this investment opportunity. Any potential sale or transaction relating to the apartment is entirely separate and has no impact on GOAT’s operations or future plans.

Location:

The Brasserie & Lounge occupies a prime High Street position in the heart of Upminster, surrounded by a full range of local amenities and benefitting from excellent transport connectivity, including Upminster Station and Upminster Bridge Station.

These stations provide direct access via the District line and c2c rail services, connecting the area efficiently to Central London and Essex—supporting a steady flow of commuters, visitors, and local residents.

The site enjoys exceptional visibility, positioned at a busy set of traffic lights and crossroads—ensuring consistent exposure to both pedestrian and vehicular traffic throughout the day.

Directly opposite, a new Travelodge development (80+ rooms) is underway, which is expected to significantly increase footfall and create a steady flow of new customers, particularly in the breakfast, lunch, and evening dining segments.

Premises Details:

GOAT Brasserie & Lounge is set within a beautifully converted former bank in the heart of Upminster, representing a significant upfront capital investment and a distinctive architectural foundation for the brand.

The ground floor features a striking restaurant frontage with a stylish veranda, designed to maximise visibility and footfall. The venue’s signature botanical façade creates a strong visual identity, drawing attention from passing trade and establishing GOAT as a standout destination on the high street.

The combination of character architecture and contemporary design not only enhances the customer experience but also strengthens brand recall—positioning GOAT as both an inviting dining space and a recognisable local landmark..

Size in square feet:

Approx 1100sqft

Planning Consent:

The Brasserie & Lounge operates with all necessary planning permissions and licences fully in place, enabling the business to trade as a restaurant without restriction.

This includes the appropriate licensing for food service and on-site operations, providing a fully compliant and established foundation for both current trading and future growth initiatives.

Business Operation

Management type:

This business is owner operated.

Expansion Potential:

GOAT Brasserie & Lounge is strongly positioned for its next phase of growth in Upminster, supported by both internal initiatives and external demand drivers.

A key catalyst is the upcoming Travelodge development (80+ rooms) directly opposite the site, expected to materially increase footfall and create additional demand across breakfast, lunch, and evening trade.

Alongside this, the business is actively developing a Store—an online retail platform offering premium food products including sauces, marinades, and chutneys, as well as branded tableware, garments, and accessories. This creates a scalable revenue stream beyond the physical venue.

Operationally, the business currently utilises third-party delivery platforms, with plans to introduce an in-house delivery system to improve margins, strengthen brand control, and build direct customer relationships.

Additional growth initiatives include:

Catering to the continued rise in remote working, positioning GOAT as a daytime workspace destination
Expanding private hire and events, including celebrations and corporate functions
Creating a content-friendly environment to attract influencers and brand collaborations

With these initiatives in place, and subject to achieving defined performance metrics, the business intends to expand into second and third locations, replicating its proven model in other high-potential areas.

Competition / Market:

Located in the heart of Upminster,it benefits from strong passing trade and a level of visibility that outperforms many surrounding venues.

While the area features a collection of established restaurants, the business has positioned itself as a premium offering within the local market—differentiated by its concept, design, and overall customer experience.

Since opening, the business has developed a consistent flow of customers and is building a reputation for high-quality food and service, placing it at the top end of its category within the Upminster dining scene.

Reasons for selling:

This is a collaborative opportunity for an engaged operator or investor who can contribute both strategically and operationally, helping to scale the brand, strengthen its systems, and unlock its full growth potential.

Trading hours:

Mondays - (open on Bank holidays)
Tuesday - Thursday 5pm - 10pm
Friday - Saturday 12pm - 10pm
Sunday 12pm - 8pm
Hours can be extended and alcohol licence permits longer hours.

Employees:

9

Years established:

2.5

Other Information

Website:

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