Three gyms, space to expand, plus great growth potential in Peterborough
The Opportunity
Few people ever get to hit the ground running in the health and fitness world – but here’s your chance to do just that by acquiring three popular gyms in Peterborough.
Two are from the global leader Anytime Fitness and the other’s from the children’s network My Gym, all offering substantial opportunities for growth.
Just like the gym-goers who’ll be paying you for their pleasure, you can build your gyms up, bit by bit, increasing their strength and profitability incrementally.
And as the owner of three gyms in one city, you’ll immediately become a somebody in the local fitness community, offering the chance of better lives and futures to the thousands who depend on your facilities.
Three gyms not enough? There’s 5,000 sq ft of spare space in one of them that could be used to expand the gym, to sub-let for extra income, or to start another business.
The Business
The Anytime Fitness gym at the busy Ortongate shopping centre has a special status in the city, having won The Peterborough Telegraph Gym Of The Year award in 2019.
It’s a home-from-home for more than 1,000 members who love the state-of-the-art fitness facilities and free parking and have helped make it one of the top-ranking Anytime Fitness gyms in the region.
The good news for its new owner is that it’s surrounded by housing developments and colleges, offering great opportunities to expand membership substantially, especially among parents and students.
The second Anytime Fitness gym is keeping almost 1,000 members very happy in a listed building at Lynchwood Park.
Admired and regarded as one of the best-looking gyms in the entire Anytime Fitness network, there is huge scope to grow the business, not least among the thousands of potential corporate customers who work at the thriving business park.
More than half a million pounds was spent on a no-expense-spared fit-out in 2022 - £100,000 of that on wood-finishing alone - so being able to acquire all three gyms for a total of £500,000 shows what an opportunity awaits the right owner.
The third gym is a My Gym right next door to Anytime Fitness in the Ortongate shopping centre.
The two gyms complement each other perfectly, as parents can drop off their children at My Gym then go to their own Anytime Fitness gym just a few yards away.
The saving in time and hassle alone makes that a highly attractive proposition for parents and, as owner of both, you’d be in the perfect position to promote family packages and memberships.
The My Gym has more than 100 members already, despite only opening in 2022, and many more people use it on day-passes.
It’s already proving popular with families as a destination venue for birthday parties and holiday camps, and parents love the peace of mind that comes from being so close to their children at the gym next door.
The current owner’s need to move for family reasons means the new owner will be snapping up the business for a song, able to capitalise on the substantial investment that’s been put into all three gyms to put them in the best possible position for growth.
Business Support
Anytime Fitness is a global health and wellbeing brand that gives its franchisees world-class support.
Head Office provides marketing materials, generates corporate membership opportunities, and offers wraparound sales support and training.
There’s also access to corporate partnerships offering significant discounts on gym equipment, energy suppliers, legal services and fit-out contractors, amongst others.
Whatever you need to know about running a gym, someone else in the vast network has been there and done that, so you’ll never find yourself short of help and insight.
Staffing
Both Anytime Fitness gyms are run by a single general manager who’s responsible for all the staff and every part of the business operation.
The manager is supported by a deputy general manager at each club, where the staff are knowledgeable, experienced, and highly dedicated to helping customers get the most out of the facilities.
The new owner will benefit from the rapport the staff have built with customers, while their attitude and aptitude will be crucial when the gyms enter their next growth phase.
Customer Base
People love their gyms in Peterborough – and the Anytime Fitness gyms in particular.
Both have excellent customer retention with steadily growing membership, and even fared well during the shutdowns of the pandemic when many members continued to pay their full fees.
Although the pandemic temporarily stunted growth, the business recovered strongly and is now back to its pre-Covid strength, awaiting a new owner to take it to the next level.
Growth Opportunities
Untapped demand from the thousands of people who work near one of the gyms and the unusual proposition of adjacent parents’ and children’s gyms at the other site means there is significant growth potential.
The new owner will be able to go for it without having to make a huge investment for re-fits and equipment, as that has already been done and the gyms are ready for take-off.
Plus there’s the huge, unused space at one of the gyms that could be used to vastly increase the size of the current gym or be repurposed for another business or sub-let to produce an income.
With the investment already made, and the three gyms punching above their weight, the growth opportunities are just sitting there waiting for the right person to realise them.
About Anytime Fitness
Anytime Fitness is the world’s largest health chain, with more than 4,500 gyms worldwide.
It entered the UK market 11 years ago and has grown to include more than 185 franchised clubs in the UK and Ireland.
It was recently voted as the best Fitness / Gym franchise in the UK and number 8 across all sectors in the Elite Franchise top 100 league table.
Among its key membership USPs are 24/7 access to all Anytime Fitness gyms, allowing members to work out where and whenever suits them, as well as exclusive access to AF Connect Online.
This is an ever-growing online portal that features home workout classes; health and wellbeing advice; nutritional recipes; and a content library of articles and podcasts focused on improving work/life balance and sleep.
Next step
Contact Chantry Group Franchise Business Brokers for further information
