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$12,000/Month Net Profit: Private Label Beauty Brand For Sale

UK
Asking Price:
£122,000
Turnover:
£520,000
Net Profit:
£111,500

Executive Snapshot

Business model:
Direct-to-Consumer (DTC) Ecommerce – Private Label

Primary product category:
Beauty & Wellness (skincare solutions and functional intimate wear)

Initial Investment Thesis:
This is a profitable early-stage private label beauty brand with validated product-market fit (8,095+ orders) and a highly efficient paid acquisition engine (1.2 break-even ROAS). The extremely low acquisition multiple creates an opportunity to acquire a functioning ecommerce asset at close to one year of profit, leaving significant upside through marketing scale, product expansion, and geographic growth.

Video

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Property Information

Location:

Online

Business Operation

Expansion Potential:

Growth Levers:

Product line expansion:
Introduce complementary skincare items to increase repeat purchases.

Geographic expansion:
Expansion into the US Hispanic market could unlock large new demand.

Audience expansion:
Potential to broaden beyond female skincare into general wellness products.

Subscription model:
Consumable products create an opportunity for recurring revenue.

Creative upgrade:
Improving creative testing and influencer partnerships could increase ad performance.

Actionable growth hypotheses:

  • Launch subscription bundles for repeat skincare products
  • Build stronger influencerdriven UGC marketing
  • Increase SEO presence to reduce paid CAC
  • Expand product catalog around hero SKU
Competition / Market:

Number of competitors:
Beauty and skincare markets are highly competitive globally, but Spanish-language niches are less saturated than English markets.

Strength of competitors:
Large international skincare brands dominate awareness, but many smaller DTC brands compete on paid social channels.

Pricing tiers:
Typical skincare pricing ranges from $15 to $120, placing the business within the competitive mid-tier.

Differentiation gaps:
Opportunities exist around:

  • Education-driven skincare marketing
  • Ingredient transparency
  • Community-building

Switching cost:
Switching cost is low, as skincare customers frequently experiment with brands.

Barriers to entry:
Relatively low: private label suppliers can replicate similar products quickly.

Incumbent advantages:
Large brands possess distribution scale, R&D, and brand recognition.

Pricing pressure:
The category is not purely race-to-the-bottom but advertising efficiency heavily influences competitiveness.

Competitive intensity rating: Moderate–High
Positioning gap opportunities: Spanish-language brand authority

Trading hours:

24/7

Other Information

Support & training:

Following the successful facilitation and secure transfer of all digital assets, our team provides a dedicated support and training window. We work closely with you to verify that all handed-over technical infrastructure, supplier lines, and standard operating procedures are fully functional. This transitional window ensures you have complete clarity on how the systems run, allowing you to take full control of your new asset with absolute confidence.

Website:
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Home based:
This business can be run from home
Relocatable:
This business can be relocated