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Well Established French Restaurant For Sale

Greater London, London, UK
Asking Price:
Net Profit:
Available on request

Please quote reference B06713

Hilton Smythe are pleased to have been given the opportunity to manage the sale of Be-Stro Chelsea which is a well-established restaurant with a renowned reputation amongst local residents. This is a superb opportunity to take on a high turnover local business in an area absolutely teeming with customers and visitors.

There has been a restaurant business at this sought after, prime location for many years. The business has been run as Be-Stro Chelsea since 2019 by the current owners accruing an impressive number of regular customers and a burgeoning reputation. The business has been a real labour of love for them but this great business is now being sold , albeit reluctantly and with heavy hearts only due to a wish to relocate to the South of France.

The vendors are keen to see their beloved restaurant pass to an ambitious and entrepreneurial new owner who can take this already thriving business to the next level.

Be-Stro is the owners adaptation of a traditional French bistro mixed with their personal and modern approach to what their travels around the world has taught them. Their aim has always been provide an original experience to their guests and the flavours of the world coupled with their culture and traditions to offer a touch of originality.

The business offers a range of dishes freshly prepared on the premises and using seasonal and local ingredients wherever possible. A typical menu includes dishes such as;

Pan fried Foie Gras slider wonder
Seabass Ceviche
Octopus Tentacle
Snails Cassolette
Seafood Risotto
Flank Steak
Lamb Saddle
Grandma’s Ravioli Pasta
Duck Magret
Crime Brûlée

Be-Stro offers a range of promotions including ‘Weekend Lazy Lunch ‘with the chefs selection of starter / dessert, a choice of main and 2H unlimited house wine for £55 per person. Also popular is the ‘Be-Stro Daily’ with mains at £15, 2 courses for £20 or 3 courses for £25.

The sale will include the company website ( and Facebook, Twitter and Instagram pages and the business enjoys great visibility on the internet via websites such as ---.-----------.---, www.first -----.--.--, www.all in ------.--.-- and etc

Be-Stro enjoys great reviews such as;

“Great Service, top quality food and very reasonable prices for the location”
“Super tasty food, great selection of wine and fantastic service”
“Cute restaurant, intimate atmosphere and great service. Food was quick to come which was very welcome as some of us were starving, and good selection of wine”
“Me and my girlfriend went here this evening for dinner. It was the best dinner we have ever had in our life! No joking! Both the owners (chef and waiter) are simply fantastic. The matching of quality and price is absolutely perfect, to be honest they are too cheap for what they deliver to you. We will definitely come back again and would 100% recommend."

Scope to Improve -

Advertising and marketing campaign
Extend the opening hours perhaps opening for breakfasts, real demand in the area
Explore online voucher discounters such as Wowcher, Groupon and Taste card
Introduce a delivery or takeaway option

Reasons to Buy -

Absolute prime trading position in Chelsea’s Iconic Kings Road
A well-established business with an enviable reputation and many existing customers
All fixtures and fittings included making this a real Turnkey business opportunity
Current owners happy to offer a handover to ensure the continued success
Priced to facilitate a quick sale

Very very rarely do businesses of this calibre and in this location come to the open market. Hilton Smythe highly recommends early enquiry to avoid disappointment.

Be-Stro is located on the Kings Road, Chelsea London.

Kings Road is a major street stretching through Chelsea and Fulham in west London. It is as associated with 1960’s style and with fashion figures such as Mary Quant and Vivienne Westwood.

Kings Road combines the royal history of its origins with a unique status as the burton the 20th century’s most iconic cultural movements. Today it still retains all the glamour and free spirited fun with a fresh mix of contemporary fashion and art , combined with great food and drink.

Home to some of the best independent and high street stores from Peter Jones, Green & Stone and Anthropologie, along with fantastic restaurants such as Be-Stro, Rabbit, The Bluebird Café and The Ivy Chelsea Garden.

London is full of iconic streets. From big shopping roads to colourful mews, the UK capital has an abundance of them but surely one of the best must be Kings Road!

Be-Stro is ideally situated in this amazing area. The business is beautifully presented and maintained with clear visible signage and distinctive livery. The business sits alongside other complimentary retail businesses and thus enjoys really high levels of footfall and passing trade.

The business occupies generous (111 Sq.M ) ground floor premises and is presented to the highest standards and fastidiously maintained with a pleasing upmarket feel.

Restaurant - With windows and half glazed doors to front creating a light airy and inviting interior, expensive looking wood effect flooring, LED lighting enhanced by wall lights and feature pendant lighting , seating banquettes and nice quality tables and chairs, wall mounted wooden display unit, reception desk, built in dresser.

Mezzanine - Accessed by timber steps from lower restaurant, stainless steel and glass balustrading with tables and chairs providing an additional 40 covers.

Kitchen - There is a comprehensively equipped catering kitchen as would be expected with a business of this size.

We are advised that the business is being sold on a Leasehold basis, with 5 years remaining on the 10 year lease. The rent is £85,520 per annum (£7,130 per month). The busines has raates payable of £1,070 per month until March 2022, which will then be reappraised.

The business hours are -

Monday – Closed
Tuesday – 6:00pm – 10:00pm
Wednesday – 12:00pm – 4:00pm & 6:00pm – 10:00pm
Thursday – 12:00pm – 4:00pm & 6:00pm – 10:00pm
Friday – 12:00pm – 4:00pm & 6:00pm – 10:00pm
Saturday – 12:00pm – 4:00pm & 6:00pm – 10:00pm
Sunday – 12:00 – 3:00pm

We are advised that the business is run and managed by the owners, with the help of 2 full-time and 2 part-time members of staff.

Financial Profile
We are advised that the business generates a turnover in the region of £500,000. Full financials can be made available upon further request.

Please quote reference B06713

Property Information



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