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Well Established E-Commerce Business For Sale

London, UK
Asking Price:
Net Profit:
Available on request

Please quote reference B06427

Hilton Smythe welcomes to the market Naked Dough, a well-known and highly rated supplier of raw and edible cookie dough. Naked Dough was founded by our client in 2017, now the business genuinely comes to the market as our client looks towards other business ventures.

Naked Dough offers 9 popular flavours of cookie dough, which are manufactured in the UK. There is also a bespoke catering option, for corporate events, weddings etc, to customise the cookie dough pots with personalised logos and branding.

The business generates income via on-line sales from the user-friendly website, pop-up shops, festivals and previously traded from 3 shop locations. Due to the pandemic, our client closed the retail shops and changed the trading structure to E-commerce only. There was a loss of income due to being unable to trade with the pop up shops and the cessation of festivals/food markets, therefore the 2021-year end figures do not show a true reflection of the income/profit. However, with the lockdown lift the business is back on track and projecting a turnover in the region of £200,000 for 2022-year end.

At present the trade is carried out online via the E-commerce website, making the business completely portable. There is a staggering customer base included in the sale, with over 36,000 social media followers.

The business has a fantastic reputation with customers stating ‘I've been going to Naked Dough since it opened back in June as a pop-up at Old Street. Safe to say from day 1 I was addicted!’ and ‘I absolutely love Naked Dough; I made a special trip to try it and it’s amazing! I’ve also ordered online since and it arrived in perfect condition just as yummy as before! Highly recommend.’ Our client is offering a hand over period to ensure the continued success of the business.

The following is included in the sale:
E-Commerce website
Customer base of 4,500 for marketing
All recipes

Naked Dough has been seen on BBC 2 and Netflix's Million Pound Menu.

This is an excellent opportunity for a new owner to take this thriving business to the next level; therefore, early discussions must come highly recommended to avoid disappointment.

Naked Dough is current trading from our clients home address in London.


Business Only.

The business runs 24/7 through the online platform.

The business is run and managed by 1 full time staff member.

Financial Profile
We are advised the business generated a turnover of circa £260,000 as of 2019, further financial information can be made available upon request.

Please quote reference B06427

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