New to the market is an exciting opportunity to purchase an online clothing store based in East London. Born in London to Japanese and Jamaican parents, the owner graduated university in 2012 and founded the iconic HANGER brand the following year, embodying the mantra of supplying “good clothes for good people”. The business specialises in producing sustainable clothing with a particular focus on latex items, subverting historical connotations and uses of the material. The fabric is often overlooked as an eco-friendly option, despite its excellent malleability. Consequently, the owner has carved out a superb niche in the growing sustainable fashion market, proving that environmentally conscious clothing can be sensual and eclectic.
With a fantastic social media following and an impressive level of press coverage, the brand has become renowned for its sharp silhouettes and fusion of both organic and synthetic materials, seamlessly blending the label’s British/Japanese heritage. All garments are produced in the UK and the seasonless collections incorporate a stunning mix of both statement pieces and everyday staple items.
The business is now only for sale due to the designer’s retirement from the brand in order to focus on working as a sustainability consultant at larger fashion corporations, therefore making this an unmissable opportunity for a buyer to purchase an iconic cult brand renowned for sustainable production.