Animal owners love to spoil their pets, something which the dog grooming business has capitalised on lucratively.
And the rising popularity of pet pampering services has also been driven by ever busier lifestyles. As for those who run dog grooming businesses, they often enter the market because they love dogs, which make excellent companions during their working day.
A trend for mobile dog grooming parlours has sprung up offering advantages over static parlours. If you are thinking of getting into the dog-grooming business, here are some advantages of owning a mobile concern.
Customers find it much more convenient for the dog groomer to attend them at their home. Dog owners lead busy lives and home grooming means minimal disruption to their schedules, in comparison with time-consuming visits to salons with restricted opening times. This business especially will appeal to pet owners with mobility difficulties.
You needn't trade during traditional retail opening hours - you can work when you want to work
The home grooming experience will also be less stressful for the dogs, pack animals who get anxious and not a little noisy if they're left in an unfamiliar environment with someone other than their owner. Your canine clientele are likely to be much calmer and better behaved one-on-one in their own safe environment.
A mobile salon owner will also not be interrupted by other customers coming and going.
You needn't trade during traditional retail opening hours - you can work when you want to work. Customers who work regular hours will benefit from appointments at their own convenience.
A mobile business can give you a break between appointments to allow time to yourself. You will have the flexibility to book out-of-hours appointments to balance your working time.
Buying an existing dog grooming business means that much of the customer network has already been set up, and it's an industry where you'll enjoy considerable repeat business. But branching out to other areas is completely feasible; you can scale up according to how many hours you are willing to work.
With a mobile business, no premises are required. Consequently there is no need to worry about making rental payments or paying utility bills.
Although maintenance to your mobile vehicle may be necessary, this is generally less expensive than repairs to premises.
A mobile business allows you to get to know your customers better in their own homes, given them the opportunity to express their particular requests.
You can charge higher fees for this more personalised facility than for a premises-based service. Do the service well and you can expect decent word-of-mouth referrals, perhaps from existing customers' neighbours and friends.
The brand and logo on the side of your mobile grooming unit effectively serves as free billboard space in every neighbourhood you visit. Mobile grooming businesses still need to advertise, and you can target dog parks, veterinary practices, restaurants and grocery stores, among others, between appointments.
You could purchase a mobile dog grooming business as a profitable add-on for an existing, premises-based business. You'll already possess the expertise; a mobile unit will give you a major USP over your static competition for probably a modest purchase price.
Pride and enthusiasm
Finally, running your own dog grooming business will give you a huge amount of satisfaction and pride. Providing a valued professional service, being enthusiastic and of course punctual, will give your customers the confidence to leave their pets in your capable hands.
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