Krafft was nominated by cancer charity CLIC Sargent to acknowledge business-owner Danny Stapleton’s ten-year history of continual fundraising through a variety of sponsored challenges.
Anglia was one of 2019’s most hotly-contested regions in the Awards this year and the judges chose Krafft Jewellers for supporting CLIC Sargent for ten successive years during which funds raised total a staggering £29,000.
Rufus Bazley, Director of Marketing at BusinessesForSale.com says, “2019 was a record year for Small Business Big Heart entries so achieving regional finalist position is incredible. To commit to a charity for a decade is a massive commitment, and the sum of money they’ve raised so far is amazing. I’d like to congratulate Danny and the staff and wish them every success in the next and final round of judging.”
Alex Drury of CLIC Sargent explains, “Krafft’s initial connection with the charity was through one of their customers, whose daughter was diagnosed with cancer. Over the years, the staff have taken part in challenges like Iron Mans, runs and cycles the money they’ve raised is enough to pay for 113 families to stay for a week each at one of our Homes from Home – where parents can stay close to their child during treatment. Krafft Jewellers have also helped increase awareness of CLIC Sargent and the support we provide in Chelmsford. Their shop may be small, but their hearts are mighty.”
If Krafft Jewellers goes on to win the Small Business Big Heart Awards Gold prize it will receive £1,000 to donate to any good cause of its choice.
Krafft Jewellers is one of two finalists from Anglia, the other is Cox’s at the Lighthouse in St Neots. This is the first year more than one finalist has been selected from the region, this is a result of a greater volume of entrants and a higher standard overall. In total there are 18 regional finalists across the country.
The overall winner of the 2019 Small Business Big Heart Award in association with BusinessesForSale.com will be announced on 15 September.