The way we buy and sell art has changed over the last decade, with virtual galleries and emerging technology boosting online sales.
It's not, however, all plain sailing for online art entrepreneurs. The sector is becoming increasingly over-crowded and there are growing concerns of cyber-criminals targeting online art dealers.
Facts and Figures
- The arts and
antiquesmarket generates approximately £8 billion per annum
- Almost 75% of online buyers bought more than one piece online in the last year
- More people are using their mobile phones to buy art in recent years, rising to 20%, up 16% in the last three years
- The Tate galleries attract roughly 7 million visitors a year
Across the globe, there has been a significant rise in privately-owned art galleries.
Many private art collections in countries such as France,
The UK's private gallery expansion has been a lot slower and moderate, which may be due to the country’s rich history and heritage of public galleries and museums.
Online galleries have also been gaining popularity with advancing technology leading to a spike in online sales. This has fueled a somewhat promising future for virtual galleries.
The traditional high street art gallery is also being challenged by new and innovative spaces, attracting a different type of clientele. Overall, it's a very dynamic and interesting time for art entrepreneurs to break onto the scene.
Often one of the main challenges of running an online business is finding a connection with your customers and suppliers.
It seems, though, that virtual galleries are not only connecting gallery owners, artists
However, running a virtual gallery is by no means a new concept. In fact, the sector is now becoming saturated and growth is slowing.
The main issue holding back the online art trading industry is price transparency, with many online galleries stating 'POA' for most high-end artwork.
Seasoned art buyers are accustomed to price confidentiality, however, 90% of new buyers stated price transparency is a top priority when buying art online.
Despite growth slowing and predictions that the online art world will consolidate, there is still huge scope to succeed in selling art online.
Entrepreneurs can benefit by paying fewer overheads and enjoy running a business from the comfort of their home. Investing in new and innovative technology is imperative to make your virtual gallery stand out in an over-crowded marketplace.
Art is in the eye of the consumer
The key to selling art and being successful boils down to knowing who your customer is and how to attract them.
For example, if you're renting an old factory or warehouse to sell artists' work, you're likely to attract a younger, street-art-savvy crowd who would be willing and keen to purchase art from emerging artists at a lower price range.
The more traditional galleries nestled within a community high street will be better suited to an older clientele that have a bigger budget and are keen to buy a unique piece from a more
Art is a very subjective purchase, though, which makes owning a business in this sector interesting, and somewhat risky.
Reaching out to new customers is vital to keep your business afloat. Instagram alone boasts almost a billion users and it has become a great tool to reach out to new consumers and scout for new talent to showcase in your gallery too.
- Passion and eye for spotting talent and emerging artists
- Knowledge in art history and understanding of key artistic movements/influences
Creativeflair for curating and displaying artwork
- Social skills and natural ability to network with people in the industry
- Ability to maintain good relationships with artists and buyers
- Organisational skills for putting on exhibitions and gallery events
- Researching skills for finding unusual art and unique pieces
- Recruitment and staff management skills
- Ability to delegate tasks to a management team
- Good business acumen and bookkeeping skills
- Great marketing skills to promote your gallery
- Understanding of who your customer is
- Tech and social media savvy
If you are planning to operate online, you need to go into the business with your eyes wide open.
54% of art gallery platforms were a cyber attack target in the last year and roughly 15% of art buyers stated that the attack had been successful.
Four in ten of online buyers expressed their concerns about cybercrime when they are buying art online, with 82% saying they were more likely to buy from online art galleries that they have already heard of or know due to a fear of being the target of cybercrime.
60% of online art dealers consider that the use of cryptocurrencies, such as Bitcoin or Litecoin, as a payment method, could be a positive way to tackle the issue of cybercrime within the online art world.
Currently, only 7% of online art dealers accept cryptocurrencies as a form of payment.
Finding the right art gallery to buy will help you to get up and running sooner. When looking for the right gallery to buy it is important that you consider both the physical gallery and the potential to create an online gallery space.